Comments on: Millennials Adore: Luxe For Less

By: Jason Potteiger

Jason Potteiger — Mon, 01 Feb 2010 05:07:34 +0000

I totally agree with the struggle. Unfortunately, I've also had really bad luck with H&M's clothing along with Gap and Express, and even Macys. These days I almost exclusively shop at places like Brooks Brothers and Banana Republic, not because I enjoy spending the insane amounts of money they charge–but they are about the only places I can find clothing I like that won't shrink or die after 2 washes. My experiences is you get what you pay for. So I get last seasons cloths on the sale racks, but they last a hell of a lot longer. That's my luxe!

By: Mariam Shahab

Mariam Shahab — Mon, 01 Feb 2010 00:17:23 +0000

Agreed. I think the problem with stores like these as opposed to actual luxury store brands is the sheer amount of clothing/items to pick from is often overwhelming and can cause chaos in your searching. In contrast, luxury brand stores have a lot of walking room and less merchandise.

By: Kristen Fritz

Kristen Fritz — Sun, 31 Jan 2010 03:04:03 +0000

Great post! I haven't been in a JCPenney in years but aside from the appliances selection I always felt it was just as frumpy and disorganized as Sears. I think it's strange that they have a partnership with Sephora now but it shows that they are looking to get a fresh start. JCPenney is the client for AAF's National Student Advertising Competition next year so I'll be curious to see what kinds of campaigns students can churn out. It's very likely that some students' great ideas will be somehow implemented in JCPenney's plans for a brand makeover.

By: Christine

Christine — Sun, 31 Jan 2010 00:14:27 +0000

I love H&M. Half of my wardrobe is probably H&M.

I feel like a lot of brands are advertising with the Luxe For Less angle right now… Marshalls springs to mind. But whenever I shop in Targets or JCPenny or Marshalls, I feel like it's a struggle to find the diamond in the rough.

By: Mariam Shahab

Mariam Shahab — Sun, 31 Jan 2010 00:02:58 +0000

Thanks Carol! Exactly, millennials don't want to feel like they are being “cheap” when they are paying an affordable price for a brand they like.

By: Carol Phillips

Carol Phillips — Sat, 30 Jan 2010 23:37:02 +0000

Mariam:

Wonderful post, I love how you resolve the tension between 'luxury' and 'for less'. Millennials know a value when they see it.

Carol