By Armando Samuels: “I was B&R in Panama and moved to the US 8 years ago to learn the language and go to school. I’m a wannabe photographer/pro fantasy football player/pro-karaoke singer/film maker aspiring to be a native English speaker, in my spare time I am an account guy at TBWA\Chiat\Day in Los Angeles and a little bit of an Ad Junkie. I enjoy beer, women, sports and loud farts.”
Sorry, Burger King, but I don’t want to be your friend on Facebook & Cap’n Crunch, you need to stop trying to follow me on twitter.
I’m tired of dealing with brands all over social media, I need a minute of my day when brands are not all up on my shit. Is that possible? I know that social hubs like Facebook and twitter are relatively new and brands are scrambling to figure out what’s the best way to use them, but let me give you some advice, “STOP! You are not fooling anyone.”
I’m not saying advertising is bad. I love advertising and believe in it, but what I don’t believe in is this idea that all brands need to be part of social media. Of course there are exceptions to the rule, but I’m talking about the other 98%.
Almost every brand in the world wants to jump on the social media express so they can “create stronger connections with their consumers”…I call BS. You want to sell me something, of course, but I honestly believe this is the wrong way of doing it. Aunt Jemima posting a message on my wall is not going to make me buy 2 liters of syrup. I appreciate your devotion to my money but I don’t need you to post on my wall nor send me tweets about the new 19.99 headsets at Radio Shack.
I know what you are going to say, “if you don’t like it, then don’t accept them” but that’s not my point. My point is that brands are wasting their time and money on a medium where they don’t belong and makes them look desperate. Social networks are for me, my friends and the people that I know, NOT BRANDS.
My friends don’t look at me as consumer and when they do it’s very uncomfortable. “YO! Mike, ma’ mom says you’re invited to dinner tomorrow, by the way I need to talk to you about this new weight band I’m selling.”
Listen, keep your friends close and your brands far away! I know where to get in touch with you when I need you.
Brands need to stop being so insecure. Yes, I said it. It’s like an ugly guy dating a really hot chick. He knows that she might leave him at any time so he tries to do everything in his power to prevent that to happen. He follows her to the supermarket, to the movies, to the spa, and he sends her tweets and Facebook messages all the time. I’m not a dating expert, but I can tell you that he won’t be dating her for long.
It’s the same thing. The more that you try to be part of my life, the more turned off I get. If I love a brand, I will find you, and I’ll be your biggest fan. So instead of trying to be all up in my shit why don’t you act confident (I’ve heard chicks dig it). Act like you believe in your product and its quality and maybe I’ll give you a chance.
Maybe I’m wrong and you are all going to quote examples of brands that are doing a great job in the social media space and you are going to tell me how social media is a great way to exercise “brand behavior” in a relevant space and you may be right, but the sad part is that we all know it’s not genuine. It’s another marketing effort to get my money and my attention.
I would much rather be the unforgettable guy who is confident, doesn’t care what others think and knows he has a great product (if you know what I mean) than the annoying, insecure guy who spends a little bit too much money on himself and follows his hot girlfriend everywhere to make himself feel better.
So how about we make a pact, brands of the world, stop trying to be someone you are not (my friend) and be who you are (a confident brand that believes in your product). I know you are there and if I don’t, I’m sure I’ll see you on TV or every time I open a magazine – just please stay away from my social network.
Armando Samuels is a wannabe photographer/pro fantasy football player/pro karaoke singer/film maker aspiring to be a native English speaker, in his spare time he’s an account guy at TBWA\Chiat\Day in Los Angeles and a little bit of an Ad Junkie.