Co-written with McKenzie Lawton.
Recently, Skittles launched a new website. The re-design involves a social media savvy effort and a repetitive scroll down button. It has multiple video and animated gifs that are photoshopped to have different colored skittles in them. All the images can only be described as “trippy”. One photo has an altered photo of a politician with glowing skittles for eyes titled “Vote Bo W. Rain for Comptroller”. Another is a gif that endlessly zooms into a man’s rainbow colored tropical Tommy Bahama’s shirt that’s called “Dunk Tropically, Eternally”. After scrolling down for a good 3-4 minutes, the colors repeat with similar content.
Their Twitter page as of now has 873 followers, but they are not following anyone. Their social media is not very social. Also, out of all their tweets, only a handful are @replies to engaged followers. Not a very colorful strategy if you ask me. Needless to say, their attempt at a social media effort is at a bare minimum. With both a Facebook fan page and a Twitter page it would be a lie to say they had none, but overall, without proper communication and interaction, this brand here deserves a C+ for effort and a D for execution.
McKenzie Lawton says: