Here I stand, halfway through my college career, and I look to the graduating class of 2010 for some answers. Are there jobs for us Millennials? Or should I just give up now, return to the confines of my small town and forget about financial independence? Sure, we had an economic recession, and jobs are hard to come by for everyone, but will it affect us?
According to Steve Garfield, founder of Boston Media Makers, the process of applying for jobs is changing and Millennials are willing to change with it. “You can say Google is your resume because [future employers] are going to just type in your name and find out what comes up. And whatever comes up is what you’re saying about yourself or what other people are saying about you.”
Thanks to the Internet, our resumes are out there for everyone to see. But social media has made sure that our personalities are out there as well. Facebook has been an outlet for me since high school, and before that I was Myspacing. And let’s not forget the (really embarrassing) days of blogging our feelings on Livejournal. But Twitter is turning social media into professional media and it’s revolutionizing our online personalities. Twitter is, simply put, your voice. It is the shortest form of blogging out there and within those 140 characters, it’s easy to get to know what a person is like without reading between the lines of their “about me” or music tastes. There’s no room to fake who you are, and with every update, you let your followers into your day to day life.
John Pepper, the co-founder and CEO of Bolocco, Tweets all the time and thinks it’s a great tool for the job market. “I can think of a number of people who I immediately knew who they were when I met them in person because of their personalities online and in social media. And you either get a sense of if you like someone or don’t, or that you respect what they say or you find them interesting or not.”
And if our online personas interest future employers, we could find ourselves working at our dream job. I recently visited The Hub Spot where marketing manager Rebecca Corliss gave me insight into Inbound Marketing and described how she scored a job at the most popular place to work in Boston. She auctioned off a music video on Twitter that gained a lot of buzz and next thing she knew, Corliss was being asked about it in job interviews. The Hub Spot hired her for her experience, but also for the creativity she showed on the web.
Companies are also seeking out Millennials by holding contests to “win a job” and we rise to the challenge. Constantly, I see my friends trying to win opportunities to go to the Tony Awards, the Oscars, or to seek other job ventures like becoming the next Nike field reporter or a getting three-month fellowship at Ogilvy. These companies know that as Millennials, we can easily market ourselves through our social media networking communities because we have an extensive amount of resources. We “friend,” “follow,” and “add” each other to such an extent that the world has become smaller and opportunity has no limitations.
Now employers will search for us. They’ll find our resume website, interview us through our Tweets, and then we’ll be hired, pay our own rent, and finally get that puppy we’ve been dreaming of. Millennials don’t have to worry about the job market because it’s only a click away. But this doesn’t mean you don’t need to get yourself out there. You can’t expect jobs to find you via your Facebook page. One way to get ahead is to buy your name and get started on what Steve Garfield suggested, putting what you want out on the Internet, instead of waiting for someone else to do it.
And Millennials, if you’re already Tweeting away, great. If not, jump on the bandwagon. Soon enough, the CEO, editor, or founder of where you want work will be following your Tweets. So rest easy, Gen Y. Opportunity isn’t just knocking at your door, it’s in your inbox.
Photo by @thewtb