Creative Innovation Starts With Great Hair: Edward’s 5 Tips for Greatness

Before I took control, I looked like this.

As Mullen’s Chief Innovation Officer, I know the secrets to success in this biz, and they all stem from my luscious locks of shimmery silvery hair. I give Anderson Cooper a run for his money, and was even the inspiration for Roger Sterling’s ‘do, as I have the best hair in advertising. I give advice to young up-and-comers all the time, extolling the virtues of Twitter, the incredible possibilities of the Internet and why true creativity must be cultivated. But for the first time ever, I’m prepared to tell the truth to the masses: the real secret to my ad world overhaul is the mystique of my mane.

Here are five tips for truly achieving greatness:

1) Scale is not the most important objective. Influence is.

If you’re in the marketing, advertising or social media business, you confront this all the time. Brands want more followers. More likes. More views. Everyone wants to be famous. All of which is good, but may have far less long term value than building a community via true engagement. Allow people to really engage with your hair. I have an entire Twitter handle devoted to mine, but it’s not about having thousands of followers, it’s about affecting young individuals and giving their hair a voice.

2) Size matters.

Don’t let your hair get flat. Flat hair is everyday hair. Influential hair has a wingspan of at least three inches, and this can only be obtained through the right combination of cut and product. Hair size is directly proportional to the amount of Twitter followers you can get and how many speaking gigs you get invited to, which maximizes the overall innovation you can achieve. It is also true that as your hair grows wider and higher, the more creative you are. Great ideas don’t just come out of nowhere, they are sprouted from the healthy ends of a wide hairstyle.

Now, young people across the country ask for haircare and styling advice.

3) Choose the right product.

You may think it’s easy, but the truth is, the right product goes hand in hand with what exactly you’re trying to innovate. For example, advertisers and marketers should use a light gel, keeping their locks movable, and swingable. We all know more than one pitch has been swayed to our side by a successful hair flip. On the other hand, however, accountants and venture capitalists, who work in a more rigid environment, should use a good wax, which promotes shine and limited mobility while still maintaining a natural look.

4) Match Your Hair Style to Your Clothes Style.

I use Twitter to buy my Robert Graham shirts, which have the same whimsical style as my hair. And buying them on Twitter in the first place makes my style process as unique as my coif. You, too, should coordinate your clothing style to match what you’re trying to do with your hair.

5) Don’t Play by the Rules

There are no rules to having innovative and influential hair. In fact, in this wild, wild west of the 21st century economy, uniqueness is the best thing you can do for you career. For example, I once shaved my head, and I won at least forty new accounts because everyone was so shocked, they simply didn’t have a choice.

Your hair is part of your personal brand. It’s the most important part of your head and it’s why I always wear a bike helmet when I ride. Scientific studies have proven that well-managed and awesome-looking hair has been a contributing factor to at least 63% of Nobel Prize-winning ideas, as well as the reason Muammar Gaddafi is still in power after all this time. Besides the creativity that flows through healthy locks of hair and the influence that can be wielded, it is also true that men with naturally fabulous hair like mine make, on average, 250% more per year than their bald counterparts.

Follow my hair’s Twitter handle for more great tips, and use the hashtag #edwardshairtips to spread the innovative creativity of hair styling.

Edward Boches I'm the founder of TNGG. I blog, teach, speak, crowdsource, create communities and try to stay current. One of the original four partners at Mullen, I'm still there every day as chief creative officer and champion of change. Admittedly, I'm over 25, but they're letting me be part of the project. Twitter: @edwardboches

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5 Responses to “Creative Innovation Starts With Great Hair: Edward’s 5 Tips for Greatness”

  1. Christine Peterson

    Edward, I have always been impressed by your glorious mane, and I am glad to know that it has allowed you to achieve such levels of greatness! Thank you for sharing these tips with us. Very valuable!

  2. Alex Pearlman

    I’m so glad to finally have this advice at my fingertips. As someone with unfortunately flat hair, I know that with the right cut and product, I just might be able to creatively innovate. Thanks Edward!

  3. Ben Kunz

    Edward, while your hair is brilliant, flowing, manly, and evokes the shimmering music of Beethoven composing sonatas by moonlight, as usual I must disagree with your theory. It’s all about the shoes — or rather, boots. Cowboy boots.

    Marketing clients looking for breakthroughs need agency executives with solid footing, and rather than look up at hair, they must be grounded in reality. This is why I have my clients look down at my cowboy boots.

    Plus, I don’t have your hair.


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