“Smarterer is a platform designed to score individuals on any and every digital, social, and technical skill under the sun.” For anyone who has ever fudged a resume or pretended to be an “[insert area of expertise you completely lack] guru”, we might just have caught you red-handed. Smarterer scores your proficiency based on the amount of questions on the test you answer correctly, as well as the difficulty of the question being asked. Just a sampling of the test-subject options: Twitter, Facebook, Google Search, Excel, Powerpoint, Photoshop, CSS, PHP, Java, Social Media, Marketing — the list goes on…
Perhaps this is the quantitative portrayal of skills that social media marketers have been looking for! A common struggle encountered by many entering the world of digital marketing is that big business often questions the validity of the somewhat holistic skills. Being able to acquire a score on the aptitude of an applicant regarding a specific platform could provide the “hard and fast” that hiring managers are looking for. The great news for the applicant is Smarterer scores can be improved, and you are always allowed to continue testing.
Nevertheless, there are a couple cons regarding the scope of Smarterer’s use. For instance, one may be quite skilled on a platform such as Hootsuite, yet have difficulty remembering the specific steps to a skill because the use of the platform has become instinctual and automatic. Even so, being able to describe a process step-by-step is well worth learning because teaching a skill to others is almost as valuable as having the skill yourself.
In a highly competitive job market, concrete skills set applicants apart for budget-conscious employers looking for employees that can wear many hats. Marketing interns are extra qualified if they also know Photoshop or CSS. These are the kinds of interesting combos that get the attention of hiring managers when they are faced with the daunting task of rifling through hundreds of resumes.
An additional benefit for all of you crafty job hunters is that learning certain platforms – especially within social media – can help you find the job you want. Having a professional Twitter account that demonstrates your understanding of the platform and ability to do a little research speaks very highly about your overall aptitude as a person. As a matter of fact, if you do a super good job you could apply to work at Smarterer! They are currently looking for a Social Media and Community Intern in Boston.
But Smarterer isn’t just for social media; it also has testing for general skills that make one employable. You can take tests in Microsoft Office, AP Style, Mathematics, Financial Accounting, Product Management, etc. Of course this might not be everyone’s idea of a good time but it certainly provides a way to “cram” for an interview or even reassure yourself that you are qualified for the job that you applied for. After all, there is nothing better than walking into an interview with a feeling of confidence!
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