Author Archive for Brenna Hanly
Interactive Marketing To Millennials
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Consumers demand control. Create interactive experiences. Consumers want to be involved. But not really. It’s not that easy. The problem is twofold: poorly executed “participatory” marketing and the average consumer’s apathy. In fact, a recent emarketer study revealed that the majority of millennials spend most of their free time watching tv. I think there’s a [...]
Rant: Dear Corporation, please let me be myself
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I hate whiners, but this ones a real complaint I have about the corporate cultures that I have so far experienced. I do want to point out that there are many aspects of these same places that are incredible and that this post is not directed towards any single individual. Back to the whining. To best [...]
Free All Music and We Won’t Have to Steal It
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My generation steals music. We are thieves. Every year we snare seven billion songs without paying for them. True some of us fork over $1.29 to the online music monopoly known as Apple. Right now those are our only two alternatives. Steal or buy. Perhaps it’s time for an alternative. Enter Free All Music. The [...]
Tweets for Sale
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As I sat down to write this entry, I had a hard time deciding whether to write it from a marketer’s perspective or an individual’s perspective, but then I considered that the lines between a marketer and an individual have blurred. A marketer’s best bet is to represent itself as the real individual or individuals [...]
Is your brand a “thing to do?”
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Target has become a destination, much like the movies or the mall, due to their in-store experience, the affordable quality of their products, and their on-demand content.
