The Next Great Generation

An online magazine written by and for the Millennial Generation.

Author Archive for Edward Boches

Edward Boches

Website: http://edwardboches.com

Profile: I'm the founder of TNGG. I blog, teach, speak, crowdsource, create communities and try to stay current. One of the original four partners at Mullen, I'm still there every day as chief creative officer and champion of change. Admittedly, I'm over 25, but they're letting me be part of the project. Twitter: @edwardboches

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Creative Innovation Starts With Great Hair: Edward’s 5 Tips for Greatness

By on Apr 1, 2011
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TNGG’s incubator finally comes clean and admits how he got to where he is now. It’s all about the hair, according to Edward.

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Gen Y, activism and Obama

By on Jun 17, 2010
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This is one in a series of interviews we’ll be doing with TNGG writers so readers can get a better sense of who they are, what they care about, and the issues and ideas that are on their minds.  Sometimes, I’ll chat with them, and other times writers will interview writers. This brief interview, conducted [...]

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A new editor, new ideas and a more active TNGG community

By on Jun 3, 2010
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For the last seven months, this blog has been a place for Gen Y writers to express their opinions, share their ideas, and speak for themselves. The idea has been to counter the labels – entitled, unfocused, lazy – pasted upon this generation by much of the media. But what began as an experiment has [...]

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A Boomer’s Perspective On Working With Gen Y

By on Mar 19, 2010
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Note: Edward Boches is the founder/creator of The Next Great Generation. I just got back from SxSW.  One of my favorite panels was the “We want to work with you” Gen Y panel #sxgeny.  For the simple reason that it actually proved to be what the panelists claim they are: collaborative.  While virtually every session [...]

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The Interview: 12-year-old Orren Fox, @HappyChickens

By on Dec 14, 2009
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Yes, he’s 12.  He’s a vegetarian, a chicken lover and an animal activist.  He raises chickens, wins blue ribbons at country fairs, and shares his passion at Happy Chickens Lay Healthy Eggs.  Oh, and we almost forgot.  He just just started keeping bees, too.  Which means he now has a second Twitter handle, HappyHoneyBees. TNGG [...]

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The Interview: Jordan Kretchmer, entrepreneur and founder of LiveFyre

By on Dec 2, 2009
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Jordan Kretchmer at 26 has already been an ad agency creative director, the vice president of brand at Current TV, and now the CEO of LiveFyre, the first reputation-based community built around live conversation in response to web and news content.  The new venture launches on December 7th. TNGG caught up with Jordan who willingly [...]

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The Interview: Carol Phillips, Millennial Marketer

By on Nov 19, 2009
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The founder of Brand Amplitude and an instructor in Notre Dame’s undergraduate and MBA programs, Carol Phillips has been researching and writing about Millennials for a long time. Here she shares answers to TNGG’s questions about why her generation cares so much about ours. How long have you been covering and researching Millennials? The first [...]

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The Interview: Dylan Klymenko on Ford’s Fiesta Movement

By on Nov 10, 2009
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Earlier this year, Ford Motor Company announced a social media experiment which drew over 4,000 applications. At the end of April 2009, 4,000 were narrowed down to the one hundred who would represent what was called the Fiesta Movement. These hundred people were given the title of Agents in this movement, and, with that title, [...]

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