Author Archive for Edward Boches

Edward Boches

Profile: I'm the founder of TNGG. I blog, teach, speak, crowdsource, create communities and try to stay current. One of the original four partners at Mullen, I'm still there every day as chief creative officer and champion of change. Admittedly, I'm over 25, but they're letting me be part of the project.

Gen Y, activism and Obama

By Edward Boches on June 17th, 2010
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This is one in a series of interviews we’ll be doing with TNGG writers so readers can get a better sense of who they are, what they care about, and the issues and ideas that are on their minds. Sometimes, I’ll chat with them, and other times writers will interview writers. This brief interview, conducted [...]

A new editor, new ideas and a more active TNGG community

By Edward Boches on June 3rd, 2010
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For the last seven months, this blog has been a place for Gen Y writers to express their opinions, share their ideas, and speak for themselves. The idea has been to counter the labels – entitled, unfocused, lazy – pasted upon this generation by much of the media. But what began as an experiment has [...]

A Boomer’s Perspective On Working With Gen Y

By Edward Boches on March 19th, 2010
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Note: Edward Boches is the founder/creator of The Next Great Generation. I just got back from SxSW. One of my favorite panels was the “We want to work with you” Gen Y panel #sxgeny. For the simple reason that it actually proved to be what the panelists claim they are: collaborative. While virtually every session [...]

The Interview: 12-year-old Orren Fox, @HappyChickens

By Edward Boches on December 14th, 2009
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Yes, he’s 12. He’s a vegetarian, a chicken lover and an animal activist. He raises chickens, wins blue ribbons at country fairs, and shares his passion at Happy Chickens Lay Healthy Eggs. Oh, and we almost forgot. He just just started keeping bees, too. Which means he now has a second Twitter handle, HappyHoneyBees. TNGG [...]

The Interview: Jordan Kretchmer, entrepreneur and founder of LiveFyre

By Edward Boches on December 2nd, 2009
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Jordan Kretchmer at 26 has already been an ad agency creative director, the vice president of brand at Current TV, and now the CEO of LiveFyre, the first reputation-based community built around live conversation in response to web and news content. The new venture launches on December 7th. TNGG caught up with Jordan who willingly [...]

The Interview: Carol Phillips, Millennial Marketer

By Edward Boches on November 19th, 2009
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The founder of Brand Amplitude and an instructor in Notre Dame’s undergraduate and MBA programs, Carol Phillips has been researching and writing about Millennials for a long time. Here she shares answers to TNGG’s questions about why her generation cares so much about ours. How long have you been covering and researching Millennials? The first [...]

The Interview: Dylan Klymenko on Ford’s Fiesta Movement

By Edward Boches on November 10th, 2009
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Earlier this year, Ford Motor Company announced a social media experiment which drew over 4,000 applications. At the end of April 2009, 4,000 were narrowed down to the one hundred who would represent what was called the Fiesta Movement. These hundred people were given the title of Agents in this movement, and, with that title, [...]