The Next Great Generation

They call us the Millennial Generation.

Author Archive for Eugene Kim

Eugene Kim

Website: http://www.twitter.com/admanekim

Profile: My name's Eugene. I'm an account guy at Mullen. I love seeing how brands manifest their image via consumers, and I'm curious about the way advertising influences consumer behavior and curious about advertising's greater effect on the economy and our everyday lives. On the side, I drink (vodka and coffee), row and enjoy all food. I'm a biologist and fine artist by trade.

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Jobs. Can’t live with ‘em; Can’t live without ‘em.

By Eugene Kim on March 25th, 2010
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I love/hate going to work every day. I love/hate telling people what I do. I love/hate my coworkers. I love/hate my job. Such is life as a young, Gen Y professional. Sure, there are things that everyone loves or hates about work, jobs and careers. And there are those that live by the mantra, “If [...]

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Bad boys and girls will be bad boys and girls.

By Eugene Kim on March 23rd, 2010
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Recently, the FDA ruled severe restrictions on how tobacco companies can advertise. So, does it even matter? Fact is that teen smoking has declined in the past decade. Check any source. But what are we going to attribute that to? Have increased regulation and ambitious campaigns to educate our youth on the dangers of smoking [...]

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How Does Gen Y Define Sex?

By Eugene Kim on February 18th, 2010
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This article is part of the TNGG Sex Week series on Gen Y and sex. Read more from the series here. What comes to mind when your friend tells you they’ve hooked up with someone? I mean, which base? 1st; 2nd; 3rd; or… home? Debatable, right? Well, it at least depends on who you ask. [...]

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Little Women – Millennial Eating Disorders

By Eugene Kim on December 19th, 2009
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I live by the Patrick Bateman mantra, “You can always be thinner… look better.” And though I have a severe case of body dysmorphia, I have trouble discerning between boredom and hunger. I seriously binge eat at every meal. The other night it was Country Fried Steak with a side of fries, steamed broccoli, and [...]

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I’ve got 10 minutes. Gimme the skinny. And make it good.

By Eugene Kim on December 1st, 2009
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Think of us like you would a C-suite. Not because we’re rich (yet). Not because we run the world (or do we?). Not because we’re entitled (we’re just smarter). Because we’re busy as hell. So, how do we keep ourselves so informed and so immersed in brands and culture and current events? Between classes or [...]

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