Gen Y begins in 1978. That was the moment the birth rate began to increase again, indicating that we are the children of the Baby Boomers. A lot of people dismiss generation theory as silly, but I don’t think so.
Author Archives: jasonpotteiger
Content is a right, not a DVD
For many consumers, content doesn’t exist as a physical thing anymore. Instead, content is something you buy the rights to own and enjoy. Once I buy a movie, I own a physical copy as well as the right to rip and burn as many copies as I want for myself. But, this leads some to ask, how many times do I have to pay for it?
TV’s Missed Opportunity
People are crazy for premium content Back in history times, our ancestors were restricted to watching only what was on TV. And, even as cable television and satellite TV expanded to give us hundreds of channels, somehow there was still … Continued
Does Pornography Always Objectify?
It’s easy to blame the images on the billboard for everything that’s wrong with society, but perhaps it’s how we see them that’s the problem. Are the airbrushed covers of Cosmopolitan or Sports Illustrated really that different from the Pin-Up girls of Gil Elvgren 50 years ago? This article takes a look at the issue of sexual images in the media today.
Dear Retailers: Your Biggest Fans are Working for You
Young people in High School and College are typically treated as a disposable commodity when it comes to retail, generally thought of as unskilled and unreliable. Retailers overlook the role they play in perpetuating this stereotype, providing very low pay and poor training, and should take advantage of the enthusiasm their young employees have for their brand.
Online Is Real Life, Too
“The average young person today spends nearly nine hours each day with their technology,” opens a Frontline segment of “Digital Nation,” a report exploring the impact of growing up plugged in. But, is this time spent online really taking away … Continued
Hulu: No, We’re (Probably) Not Gonna Buy It
Over the past few weeks, upon breaking the news that Hulu may start charging for content, the response among my friends has been almost universally the same – a look of shock or disbelief followed by a dismayed, “but, I … Continued
15 Ways Millennials Think About Brands
In the 1980s brands became thought of at more than symbols, but rather as positions in people’s minds. Today brands are changing again, and it’s easy to see if you pay attention to Gen Y. We use brands as language and we feel personal ownership over them.
