Kate Greenough | The Next Great Generation

kate-greenough

I graduated as a Psych/English major from a tiny liberal arts school with 1700 students, and now I'm in a tech corporation thirty times its size. In a graduate rotational program with five stints within the corporation, I'm learning--quickly-- about corporate politics, managerial styles, and how to earn (and network) my way to the next rung of the corporate ladder. A Bostonite from birth, I'm living in a sweet apartment in Brookline, MA, where I frequently overdose on Thai takeout and Keeping Up With the Kardashians.

Welcome to College! Now Buy Our Stuff

Kate Greenough | Sep 20, 2011

Big brands are infiltrating students’ schedules, wardrobes, and spare time in order to grow their footprint among university youths.

Networking for N00bs

Kate Greenough | Apr 13, 2011

Networking isn’t just cocktail hours and pre-sanctioned registrations where eager wanna bes try to shmooze with middle-aged, balding execs.

Cash-Strapped Entrepreneurs Eat Dog Food for Publicity— And it Works

Kate Greenough | Mar 24, 2011

Evermore Pet Food co-founders Hanna and Alison are filming themselves eating their dogfood live and streaming or posting the videos each day. But is it working to sell their brand?