The Next Great Generation

An online magazine written by and for the Millennial Generation.

Author Archive for Kristen Fritz

Kristen Fritz

Website: http://www.twitter.com/kfritz

Profile: I just graduated from Emerson College after four years of studying marketing, advertising, and journalism. I'm crazy about branding, social media, neuromarketing, traveling, and Seinfeld.

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Bad College Websites are Hurting Higher Education

By on Nov 18, 2010
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In a world of Facebook, Twitter and entire virtual lives, higher education’s online presence is crucial in getting prospective students interested. It’s the fastest way to get information about colleges, but many university sites are terrible.

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Banking’s next generation

By on Jun 29, 2010
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DBS Bank in Singapore is reaching out to Gen Y by launching the “I-Designed-A-Bank” contest. By using crowdsourcing, the contest aims to find out firsthand from the younger demographic what exactly they want in a bank.

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A delicious duo of social media and food

By on Jun 16, 2010
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Among the hundreds of brands that young adults gravitate toward, the most successful ones are those that earn the loyalty and trust of their fans. Using those brands becomes habitual, so all of a sudden wearing your favorite pair of J Brand jeans or always having your iPod for the commute to work feels just as important [...]

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Grad School? No Thanks.

By on May 1, 2010
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With my undergraduate commencement ceremony just a few weeks away I’m more calm about my future than many of my other peers. Family members and strangers, curious about my plans, have asked the same question countless times: Why aren’t you going to grad school? It’s not exactly news that the job prospects for recent graduates [...]

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Would you follow @TheMarlboroMan?

By on Mar 23, 2010
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The FDA recently passed new restrictions that will prohibit people under 18 from buying tobacco products starting in June. The law will also ban cigarette makers from distributing branded merchandise and sponsoring events. Tobacco controls are growing more severe but they don’t mention tobacco and its correlation with social media. Mad Men characters have a [...]

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In the Auto World, Size Matters to Gen Y

By on Feb 5, 2010
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**This article was composed by myself and fellow TNGG member Harvey Simmons. In contrast to a people who, at the dawn of the millennium, lived for the powerful guzzling SUV, Generation Y has gone Euro. Compact is back, and it is not just about gas prices this time. According to a recent study from Iconoculture, [...]

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The Sephora Experience: Shopping Simplified

By on Feb 1, 2010
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Female Millennials are no strangers to the wonderful world of beauty. Ever since a young age girls have acquired a sense of curiosity for makeup. Growing up, they associate makeup with poise and womanhood. I remember caking on bright blue eyeshadow and applying Coca-Cola flavored lip gloss with my friends at sleepovers when we were [...]

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The Real Risks of Real Food

By on Dec 15, 2009
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Food has always been a central theme of family gatherings, but I don’t think you could call us a typical American family. Growing up, we ate out a lot or ordered takeout simply because busy work and school schedules got in the way of preparing dinner. For the most part though, both my parents had [...]

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