Author Archive for McKenzie Lawton
10 Questions for McKenzie, Millennial
Leave a comment Go to comments
McKenzie Lawton is a junior Marketing Communications major at Emerson College. She loves social media and all things pop-culture.
The Top 7 Webcomics
Leave a comment Go to comments
Without webcomics, life on the Internet wouldn’t be as fun. They’re a hilarious ray of sunshine that can brighten up anyone’s day.
Playboy Looking for a New PlayPen in the iPad
Leave a comment Go to comments
Playboy goes digital with a new web-based app. Don’t worry, there are still full-frontal photos, and, oh yeah… articles.
The Evolution and Revolution of Email
Leave a comment Go to comments
“Electronic mail” got started long before the ‘90s, but it wasn’t until the decade when everyone and their moms seemed to be buying computers that it became the necessity we know it as today.
The Top 10 Ridiculous Religious Rituals
Leave a comment Go to comments
There are a lot of weird religions out there and even more weird religious rituals. TNGG’s Religion Week wouldn’t be complete without a list of wonderfully ridiculous religious ceremonies and traditions.
Gap’s Epic Logo Disaster
Leave a comment Go to comments
Gap’s logo changed. And the backlash from the Internet and the media was so strong and so hateful, the company ended up changing it back. But why did everyone hate it so much? Wasn’t this all a lot of brouhaha for nothing?
The DOs and DON’Ts of Airline Advertising
Leave a comment Go to comments
It’s pretty clear that we like to travel. We want to see the world beyond our apartments and dorm rooms. That’s why it is so important that airlines appeal to us – cheap flights, friendly service and great amenities are key. But, while some airlines are capable of providing what we need and making sure we know it, others just aren’t as successful.
Scion sells the cool factor
Leave a comment Go to comments
Toyota has issues connecting with Gen Y, but their Scion branch goes the distance to capture Millennials through personalization options. With Scion, the car is uniquely yours, and we all know how Millennials feel about individuality. Still, the Toyota brand still has a long way to go to get our attention.
It’s all about the channel, not the brand
Leave a comment Go to comments
Paul Parkin, a founding partner of SALT Branding in San Francisco, had an interview with MediaPost’s Sarah Mahoney about Gen Y and brands earlier this month. Ultimately, he says, members of Gen Y trust channels more than brands. “They may not be loyal to any brand of shoes or department store, but they are loyal [...]
Why I’m a Bostonian
Leave a comment Go to comments
This article is part of a TNGG series on cities. For most people, Boston probably doesn’t make the list of top cities to move to. It’s not the biggest city in the country and usually its most valuable components are overlooked. It may not be the most desirable city to live in, but for me [...]
