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	<title>The Next Great Generation &#187; Melanie Wong</title>
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	<link>http://www.thenextgreatgeneration.com</link>
	<description>An online magazine written by and for the Millennial Generation.</description>
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		<title>Swan diving into the best night of your life</title>
		<link>http://www.thenextgreatgeneration.com/2010/07/swan-diving-into-the-best-night-of-your-life/</link>
		<comments>http://www.thenextgreatgeneration.com/2010/07/swan-diving-into-the-best-night-of-your-life/#comments</comments>
		<pubDate>Tue, 20 Jul 2010 21:12:56 +0000</pubDate>
		<dc:creator>Melanie Wong</dc:creator>
				<category><![CDATA[Business]]></category>
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		<category><![CDATA[diving]]></category>
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		<category><![CDATA[Gen Y]]></category>
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		<category><![CDATA[spice cam]]></category>
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		<category><![CDATA[spoke]]></category>
		<category><![CDATA[swan]]></category>
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		<category><![CDATA[the best]]></category>
		<category><![CDATA[your life]]></category>
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		<guid isPermaLink="false">http://www.thenextgreatgeneration.com/?p=6224</guid>
		<description><![CDATA[It takes more than some chiseled pecs and a cobblestone mid-section to win over Gen Y, but it doesn’t hurt. The Man Your Man Could Smell Like has become a cultural phenomenon among men and women. It’s because he’s perfectly balanced. He’s got the sex appeal of George Clooney (Hello, Ladies) and the likable, over-the-top manliness of those Chuck Norris facts. The resulting mix is something that makes the girls swoon, the guys high-five and everyone laugh.]]></description>
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		<title>New Skittles Website: Taste the rainbow. And again, and again.</title>
		<link>http://www.thenextgreatgeneration.com/2010/03/skittles-website-taste-rainbow/</link>
		<comments>http://www.thenextgreatgeneration.com/2010/03/skittles-website-taste-rainbow/#comments</comments>
		<pubDate>Sat, 20 Mar 2010 11:00:39 +0000</pubDate>
		<dc:creator>Melanie Wong</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[brand]]></category>
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		<category><![CDATA[skittles]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[unapproved]]></category>
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		<guid isPermaLink="false">http://www.thenextgreatgeneration.com/?p=3849</guid>
		<description><![CDATA[Recently, Skittles has launched a new website. The re-design involves a social media savvy effort and a repetitive scroll down button.]]></description>
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		<slash:comments>8</slash:comments>
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		<title>I&#8217;m Sorry, This Water Is Reserved For Special People</title>
		<link>http://www.thenextgreatgeneration.com/2009/12/water-reserved-special-people/</link>
		<comments>http://www.thenextgreatgeneration.com/2009/12/water-reserved-special-people/#comments</comments>
		<pubDate>Thu, 17 Dec 2009 12:00:00 +0000</pubDate>
		<dc:creator>Melanie Wong</dc:creator>
				<category><![CDATA[Food Week]]></category>
		<category><![CDATA[ethical water]]></category>
		<category><![CDATA[exotic]]></category>
		<category><![CDATA[exotic water]]></category>
		<category><![CDATA[fiji]]></category>
		<category><![CDATA[fiji water]]></category>
		<category><![CDATA[luxury]]></category>
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		<category><![CDATA[norway water]]></category>
		<category><![CDATA[voss]]></category>
		<category><![CDATA[voss water]]></category>
		<category><![CDATA[water]]></category>

		<guid isPermaLink="false">http://www.thenextgreatgeneration.com/?p=1471</guid>
		<description><![CDATA[“I don’t understand why you would buy Fiji water Melanie, it supports a fascist government.” My roommate comments on my purchasing choice after I come back from Whole Foods, carrying in a 1L bottle of Fiji water. I think to myself, she’s right. Why would I spend $3 on a bottle of water that doesn’t [...]]]></description>
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		<slash:comments>18</slash:comments>
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		<title>Google It: 5 Ways to Target Gen Y</title>
		<link>http://www.thenextgreatgeneration.com/2009/12/google-5-ways-target-gen-y/</link>
		<comments>http://www.thenextgreatgeneration.com/2009/12/google-5-ways-target-gen-y/#comments</comments>
		<pubDate>Thu, 03 Dec 2009 12:00:18 +0000</pubDate>
		<dc:creator>Melanie Wong</dc:creator>
				<category><![CDATA[Technology]]></category>
		<category><![CDATA[applications]]></category>
		<category><![CDATA[Brands]]></category>
		<category><![CDATA[Gen Y]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[targeting]]></category>

		<guid isPermaLink="false">http://www.thenextgreatgeneration.com/?p=911</guid>
		<description><![CDATA[This post was co-written via Google Wave between McKenzie Lawton and Melanie Wong There is no doubt that Google is a huge company that has blown up in revenue over the past couple years. Most recently, they spent 30 Million US dollars acquiring Gizmo5. Google has also acquired Blogger and YouTube with huge settlements. Google [...]]]></description>
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		<slash:comments>8</slash:comments>
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		<title>The Cool/Hip Dilemma – iPhone vs. Droid</title>
		<link>http://www.thenextgreatgeneration.com/2009/11/coolhip-dilemma-iphone-droid/</link>
		<comments>http://www.thenextgreatgeneration.com/2009/11/coolhip-dilemma-iphone-droid/#comments</comments>
		<pubDate>Mon, 23 Nov 2009 12:05:26 +0000</pubDate>
		<dc:creator>Melanie Wong</dc:creator>
				<category><![CDATA[Technology]]></category>
		<category><![CDATA[Brands]]></category>
		<category><![CDATA[cellular phones]]></category>
		<category><![CDATA[droid]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[phones]]></category>
		<category><![CDATA[verizon wireless]]></category>

		<guid isPermaLink="false">http://www.thenextgreatgeneration.com/?p=687</guid>
		<description><![CDATA[June 29th, 2007 should be renamed to The Day of Reckoning for all iPhone users. The iPhone was sold to thousands of Apple-enthusiasts, eagerly waiting hours, days, to get their hands on the Apple iPhone 3G. The sleek, cool, slender form of the iPhone was a call to all: Buy Me, I&#8217;m Cool. (with the [...]]]></description>
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