Author Archive for Noah Singer
New Foursquare more personalized
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Foursquare’s new 3.0 version adds personalized recommendations to the location-based mobile check-in service.
How TV Apps Can Enhance Viewing Experience
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The pieces of data we submit to the void of social media should come back to enhance our everyday lives in any and all possible ways – like out TV viewing experiences.
Facebook Deals: A Threat to Location-Based Services Everywhere?
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Facebook’s newest app, Deals, allows businesses to offer discounts to users when they check in using Facebook Places. For people who have been using location-based services, this is not a new feature. But will Facebook take over Foursquare and Gowalla and reign supreme LBS King?
Promoted Tweets give Twitter an edge in ads
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A few months ago, Twitter rolled out a new part of their service called Promoted Tweets, which are part of two paid media opportunities being offered in a private beta to select clients. This is our first glimpses into how Twitter will begin to monetize their service and what may become a fundamentally new way for advertisers to connect with consumers.
Where you at? Check in.
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Location-based social networking sites, such as Foursquare, Gowalla, and others, may be just the thing marketers need to improve advertising based on behavioral targeting. Even the verb “to check in” is changing in connotation, as these social applications grow in popularity.
NYC: The King of Cities
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By Noah Singer This post is part of a TNGG series on cities. No other place in the world connects such a diverse array of people the way New York does. This is why I believe that New York is the King of Cities. Though while my two cents on the city are as subjective [...]