Author Archives: noah-singer

noah-singer

Noah Singer is a Product Marketing Manager focusing on social media on the Windows Consumer Marketing team at Microsoft. Previously he was a Search Account Manager for Bing at Microsoft Advertising. Before Microsoft, Noah has held positions at Citigroup, Lowe New York, Miramax Films, & Elizabeth Arden. Noah holds a B.B.A. in Marketing from James Madison University with concentrations in European Business and Business to Consumer Marketing and holds a minor in Educational Media. He believes knowledge is power and enjoys spontaneity. Twitter: @noahlsinger

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New Foursquare more personalized

Noah Singer | Mar 12, 2011

Foursquare’s new 3.0 version adds personalized recommendations to the location-based mobile check-in service.

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How TV Apps Can Enhance Viewing Experience

Noah Singer | Feb 5, 2011

The pieces of data we submit to the void of social media should come back to enhance our everyday lives in any and all possible ways – like out TV viewing experiences.

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Facebook Deals: A Threat to Location-Based Services Everywhere?

Noah Singer | Nov 10, 2010

Facebook’s newest app, Deals, allows businesses to offer discounts to users when they check in using Facebook Places. For people who have been using location-based services, this is not a new feature. But will Facebook take over Foursquare and Gowalla and reign supreme LBS King?

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Promoted Tweets give Twitter an edge in ads

Noah Singer | Sep 8, 2010

A few months ago, Twitter rolled out a new part of their service called Promoted Tweets, which are part of two paid media opportunities being offered in a private beta to select clients. This is our first glimpses into how Twitter will begin to monetize their service and what may become a fundamentally new way for advertisers to connect with consumers.

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Where you at? Check in.

Noah Singer | Jul 13, 2010

Location-based social networking sites, such as Foursquare, Gowalla, and others, may be just the thing marketers need to improve advertising based on behavioral targeting. Even the verb “to check in” is changing in connotation, as these social applications grow in popularity.

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NYC: The King of Cities

Noah Singer | Jun 12, 2010

By Noah Singer This post is part of a TNGG series on cities. No other place in the world connects such a diverse array of people the way New York does. This is why I believe that New York is … Continued