toddliss

Hi everyone, I'm Todd. I recently completed my MBA coursework in marketing and decided to to blaze my own Gen Y trail and start my own business. I now spend my days helping small to medium companies improve their online connections with their past, current and future customers. Twitter: @ToddLiss

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E-books Take the World by Storm

Beyond Amazon’s possible foray into the tablet industry, there are countless more predictions for the market that are not only exciting, but thought-provoking too.

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FDA Pushes Ahead in the Battle Against Smoking

We came of age amid the first real push of anti smoking campaigns and legislation. This battle took a interesting turn last week when the FDA announced a plan to implement graphic warning labels on all packages of cigarettes, featuring visual representations of the risks associated with smoking.

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Mobile advertising? Keep it light and fun, please.

With the explosion of smart phones and mobile applications, marketers have found new ways to place their messages in front of the eyes of consumers. We’re known to be adverse to marketing efforts, but the truth is, we’re not against all marketing — just the bad stuff.

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How to Choose your own Adventure

I wake up every morning excited for what the day will bring and what new opportunities I will come across. What will happen when I wake up tomorrow? I’m not sure, but I know I am going to work hard, help my clients as much as possible and enjoy what I do.

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The alcohol brands we love

Alcohol brands themselves sometimes carry more weight than their products, so it is important for companies to understand what Millennials are looking for in a brand of booze and why we like the brands we do. Many of us are leaving behind the days of college, and drinking the cheapest rubbing alcohol isn’t as appealing as it once was, so we’re looking to find a brand that works for us.

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Hey BP, clean up your image, save your brand

Gen Y is known to be both passionate and stubborn. We’re loyal to the brands we love, but we’re also loyal to the boycotts of brands we hate. This will be a major problem for BP in the future, as Gen Y will potentially avoid their brand and products for years to come.

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The ‘Good Enough’ revolution is just a way of life

The idea behind the “Good Enough” revolution is that quality simply isn’t the top priority it once was to consumers. However, it may just be that Gen Y is changing their ideas of “benefits” and “value.” Just because we’re focusing more on price and convenience than on features and power doesn’t mean that those new products are inferior.