Todd Liss | The Next Great Generation

toddliss

Hi everyone, I'm Todd. I recently completed my MBA coursework in marketing and decided to to blaze my own Gen Y trail and start my own business. I now spend my days helping small to medium companies improve their online connections with their past, current and future customers. Twitter: @ToddLiss

The Gen Y Attention Span: Does it Exist??

Todd Liss | May 14, 2010

One popular belief is that Gen Yers have a short attention span; it’s known as a generational form of ADD. A combination of our dedication and reliance on multitasking, and trying to be as efficient and effective as possible, has … Continued

Do Super Bowl Commercials Even Matter to Gen Y?

Todd Liss | Feb 4, 2010

A debate has gone on for years in the marketing world; is the insane cost of a Super Bowl ad worth it? Some argue that Super Bowl spots have lost their clout, especially with Gen Y. This just isn’t true… … Continued