tom-miesen

Tom is a fan of ads, words, and pop culture. You'll rarely see him go a day without quoting "The Simpsons." Currently, he is in Madison, Wisconsin trying to wade the murky waters of a first "real-world" job. Want to know more? Check out @tmiesen on Twitter.

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Inject Some Energy into your Emails

Writing effective emails is an important part of both business and personal communication. Use some of these tips to pump up your outbox.

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Walking The Work-Life Line

Balancing work with having a life is a delicate dance, but it’s not impossible. Put down your smart phone, shut down your email, and get out of the office.

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5 Tips for Surviving Your New Job

I survived week one… and two, and three. Nearly a year after graduating, I finally feel like I’m successfully leaping over that giant chasm between college and professional life.

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Holidazed and Confused

It’s that time of the year again, folks. Thanksgiving has come and gone, and we got through America’s answer to annual Running of the Bulls with only a few tramplings. ‘Tis the season to hang out with friends, tolerate your … Continued

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Telecommuting: Millennial Dream or Nightmare?

Working from home is a bit contradictory; at the same time, it’s fun and boring, liberating and isolating. Some people will love working at home. Some will hate it. It really depends on your personality and what you want out of your career.

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Mmmm! Baby Carrots! Health food gets a makeover

Kids today would rather wolf down a bag of laboratory-made Cheetos than ever touch something that every came out of the ground. So, how do we get the nation’s youth to reach for the vegetables instead of salty snacks? Simple: Let’s trick them!

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Will you play in the game layer on top of the world?

The decade of the “social layer,” built by Facebook, is over; the next decade will be all about the “game layer.” Gaming is a ubiquitous part of life. We know how to complete missions, collect items, level up, and beat the bad guys because we grew up playing video games. And when marketers catch on, it’ll be a game-changer.

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Recent branding efforts get near-failing grade

In order to sell a product to a Millennial successfully, a brand needs to use the right tone, understand our humor, and not talk to us like we’re idiots. Two recent marketing campaigns apparently didn’t get the message.

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Celebrity “Undorsement” and Negative Product Placement

We pay attention to celebrities. What they eat and drink and where they shop and what they wear. But the celebrities we pay most attention to aren’t exactly what you’d call classy. In a brilliant turn, brands have begun using reality TV stars to show their competitors’ products in a negative light.