Some people loved it. Some thought it was too artsy. Others mocked it. But Levi’s Oh, Pioneers campaign speaks directly to us, about the America we live in, and what we aspire to – this ad says a whole lot more than “hey, buy some jeans.”
Author Archives: tom-miesen
Snack Attack: How we feel about ‘brand ambushing’
“Brand ambushing” is seen as a way to cut through the clutter of advertising and shock consumers. The practice has been used by other brands like Domino’s and Wheat Thins. It works because it’s unusual, it creates a scene, and it really is surprising.
