Brands Posts
Revenge of the Baby Wipes
Over the past few months I have noticed an interesting trend: adults reaching for baby wipes over toilet paper.
After confirming that I knew a good number of people that either use baby wipes or know of a close friend that uses baby wipes, I went to the place every question is always answered, Google.
To my [...]
Banyan Tree Resort: A Brand Experience in Paradise
In the dead of winter, I think back on a vacation I took at the Banyan Tree Resort in the Maldives – an experience I will never forget.
That week was spent under the sun, with the ocean right outside my villa. I walked on the whitest and softest sand in the world, swam in the [...]
Do Super Bowl Commercials Even Matter to Gen Y?
A debate has gone on for years in the marketing world; is the insane cost of a Super Bowl ad worth it? Some argue that Super Bowl spots have lost their clout, especially with Gen Y. This just isn’t true… Gen Y loves Super Bowl commercials like everyone else; just make sure they are good.
Gen [...]
The Sephora Experience: Shopping Simplified
Female Millennials are no strangers to the wonderful world of beauty. Ever since a young age girls have acquired a sense of curiosity for makeup. Growing up, they associate makeup with poise and womanhood.
I remember caking on bright blue eyeshadow and applying Coca-Cola flavored lip gloss with my friends at sleepovers when we were 10 [...]
Jet Set Millennial – Getting The Best of Every Brand
I live in two countries. I go to school in the USA and, although I spend only three months a year in Bulgaria, I still say that I live in Bulgaria. Both of them have their obvious perks and benefits. Both of them have their obvious negatives. One adjusts to the good and the bad, [...]
Millennials Adore: Luxe For Less
Looking and feeling fabulous without hitting the spending limit on your plastic sounds like an oxymoron, right? Well not for savvy gen-yers who shop at the likes of Target and H&M (while yes H&M has been under scrutiny recently by many due to their questionable philanthropic model, I’m still keeping them on this list for [...]
Hey Brands, Get Out Of My Social Media Grill
by Armando Samuels
Sorry, Burger King, but I don’t want to be your friend on Facebook & Cap’n Crunch, you need to stop trying to follow me on twitter.
I’m tired of dealing with brands all over social media, I need a minute of my day when brands are not all up on my shit. Is that [...]
Dear Retailers: Your Biggest Fans are Working for You
Young people in High School and College are typically treated as a disposable commodity when it comes to retail, generally thought of as unskilled and unreliable. Retailers overlook the role they play in perpetuating this stereotype, providing very low pay and poor training, and should take advantage of the enthusiasm their young employees have for their brand.
Do You Really Need Web Access In Your Car? Ford Says Yes
Ford SYNC is a positive initiative: anything that keeps eyes focused on the road rather than on BlackBerries, iPods, and Garmins seems like a step in the right direction, and the concepts of voice-activated dialing, hands-free texting, and voice-triggered MP3 controls fall neatly into that category. However, the most recent development to the SYNC system has me wondering whether Ford is following their step forward with two giant leaps back.
Tech Perspectives: The iPad
Tech Perspectives is a discussion between two TNGG writers on the latest news from the tech industry.
Matt Cadwallader: So the big announcement has come and the world has been introduced to the much-hyped Apple iPad. Although it looks like a cool device, truthfully I’m a bit underwhelmed by it. First of all, I’m not all [...]
