Two Birds with One Idea: Toyota Targets Millennials, Parents with Venza Ads
Categories: Business
Newsflash: Millennials can laugh at ourselves, and we think the Venza commercials are pretty great. Here’s why.
5 Best Sports Ads of 2010
Categories: Business
Sports ads are awesome. They motivate us to go out there to play the game. They give us a push to get on the field, to communicate, understand teamwork and feel that sense of belonging. These are the best ones of the year.
Memes can make you money?
Categories: Technology
Two months and 15 million YouTube views later, Bear the “Double Rainbow” Guy gets taken to a whole new level of fame as Microsoft uses him in an ad for Windows Live. WHAT DOES IT MEAN? Is he a sellout? Not a sellout? You decide.
Swan diving into the best night of your life
Categories: Business
It takes more than some chiseled pecs and a cobblestone mid-section to win over Gen Y, but it doesn’t hurt. The Man Your Man Could Smell Like has become a cultural phenomenon among men and women. It’s because he’s perfectly balanced. He’s got the sex appeal of George Clooney (Hello, Ladies) and the likable, over-the-top manliness of those Chuck Norris facts. The resulting mix is something that makes the girls swoon, the guys high-five and everyone laugh.
Advertisements on Twitter? Does it make a difference?
Categories: Technology
By Andreana “Addy” Drencheva This week Twitter, my favorite social network, announced its advertising model: promoted tweets. Exciting? Maybe, if you are a marketer. If you are an ordinary person, the change doesn’t make a big difference from the status quo. Although Twitter didn’t have an advertising platform per say, we were already used to [...]
