How the globe-trotting generation connects with airlines
Categories: Travel Week
We don’t care about brands that send out the one-size-fits-all message to the entire world. My love for Southwest isn’t just about their cheap fares or the fact that my bags can fly free. It’s their flight attendants rapping safety instructions, it’s their fun work culture, it’s about what the airline represents.
The DOs and DON’Ts of Airline Advertising
Categories: Travel Week
It’s pretty clear that we like to travel. We want to see the world beyond our apartments and dorm rooms. That’s why it is so important that airlines appeal to us – cheap flights, friendly service and great amenities are key. But, while some airlines are capable of providing what we need and making sure we know it, others just aren’t as successful.
Opening new frontiers with Levi’s “Go Forth” campaign
Categories: Shop
Some people loved it. Some thought it was too artsy. Others mocked it. But Levi’s Oh, Pioneers campaign speaks directly to us, about the America we live in, and what we aspire to – this ad says a whole lot more than “hey, buy some jeans.”
The car calendar without the car
Categories: Shop
Break out the smartphones, folks. Augmented Reality has arrived and Audi has come up with a unique and innovative way to sell calendars and showcase their products.
Why Millennials love Mad Men
Categories: Create
Unless you’ve been living under a rock, you know that Mad Men is a television drama like no other, with opportunities like no other. People of every age adore the characters, and it is understandable why older generations would want to see or relive some of their earlier years; nostalgia is a powerful drug. But why would Millennials be interested in a show set in a time when our parents were mere children, if they were even born at all?
Snack Attack: How we feel about ‘brand ambushing’
Categories: Shop
“Brand ambushing” is seen as a way to cut through the clutter of advertising and shock consumers. The practice has been used by other brands like Domino’s and Wheat Thins. It works because it’s unusual, it creates a scene, and it really is surprising.
Where you at? Check in.
Categories: Connect
Location-based social networking sites, such as Foursquare, Gowalla, and others, may be just the thing marketers need to improve advertising based on behavioral targeting. Even the verb “to check in” is changing in connotation, as these social applications grow in popularity.
It’s all about the channel, not the brand
Categories: Shop
Paul Parkin, a founding partner of SALT Branding in San Francisco, had an interview with MediaPost’s Sarah Mahoney about Gen Y and brands earlier this month. Ultimately, he says, members of Gen Y trust channels more than brands. “They may not be loyal to any brand of shoes or department store, but they are loyal [...]
The Interview: Anthony Kalamut, Creative Advertising Professor & Program Coordinator
Categories: Education Week, The Interview
Ten words. Two letters each. “IF IT IS TO BE, IT IS UP TO ME.” What makes you do the things you do? It’s all up to you to do it. My professor taught me this. Anthony Kalamut is a professor and program coordinator of the Creative Advertising program at Seneca College in Toronto. I’m [...]
Grad School? No Thanks.
Categories: Education Week
With my undergraduate commencement ceremony just a few weeks away I’m more calm about my future than many of my other peers. Family members and strangers, curious about my plans, have asked the same question countless times: Why aren’t you going to grad school? It’s not exactly news that the job prospects for recent graduates [...]
