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Does Pornography Always Objectify?

Friday February 19th 2010

This article is part of the TNGG Sex Week series on Gen Y and sex. Read more from the series here.
Exploiting sex as a means to sell things is wrong. Especially today, as the unrealistic and overly-idealized images of women, and men, in advertising and the media serve only to reinforce warped ideas of beauty [...]

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Facebook: Are you really who you say you are?

Monday February 8th 2010

Will change personality for work…
During my junior year participating in the National Student Advertising Competition team (NSAC) I became very close with a girl on my creative team, Nicole. Over the summer we both acquired jobs at different advertising agencies in our college town.We liked to joke around about how important we were and would [...]

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Do Super Bowl Commercials Even Matter to Gen Y?

Thursday February 4th 2010

A debate has gone on for years in the marketing world; is the insane cost of a Super Bowl ad worth it?  Some argue that Super Bowl spots have lost their clout, especially with Gen Y.  This just isn’t true… Gen Y loves Super Bowl commercials like everyone else; just make sure they are good.
Gen [...]

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Websites That Choose Function Over Design

Wednesday December 30th 2009

I came upon TED.com accidentally. Searching for something entertaining in the cornfield maze that’s YouTube, I found a video about an MIT professor ‘s research and development of a technological sixth sense, a way to access information online using our environment.
The nine minute video captivated me and led me to the website, where I found [...]

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Are You A Facebook Creeper?

Tuesday December 22nd 2009

We’re a generation molded to embrace online social networking. From e-mail to AIM to today’s overwhelming amount of social networking websites, we feed on the ability to connect with people online. At the center of it all is Facebook with over 350 million users. What’s driving this phenomenon that makes us so eager to log [...]

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Tweets for Sale

Monday November 9th 2009

As I sat down to write this entry, I had a hard time deciding whether to write it from a marketer’s perspective or an individual’s perspective, but then I considered that the lines between a marketer and an individual have blurred.
A marketer’s best bet is to represent itself as the real individual or individuals [...]

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