Some people loved it. Some thought it was too artsy. Others mocked it. But Levi’s Oh, Pioneers campaign speaks directly to us, about the America we live in, and what we aspire to – this ad says a whole lot more than “hey, buy some jeans.”
advertising
The car calendar without the car
Break out the smartphones, folks. Augmented Reality has arrived and Audi has come up with a unique and innovative way to sell calendars and showcase their products.
Why Millennials love Mad Men
Unless you’ve been living under a rock, you know that Mad Men is a television drama like no other, with opportunities like no other. People of every age adore the characters, and it is understandable why older generations would want to see or relive some of their earlier years; nostalgia is a powerful drug. But why would Millennials be interested in a show set in a time when our parents were mere children, if they were even born at all?
Snack Attack: How we feel about ‘brand ambushing’
“Brand ambushing” is seen as a way to cut through the clutter of advertising and shock consumers. The practice has been used by other brands like Domino’s and Wheat Thins. It works because it’s unusual, it creates a scene, and it really is surprising.
Where you at? Check in.
Location-based social networking sites, such as Foursquare, Gowalla, and others, may be just the thing marketers need to improve advertising based on behavioral targeting. Even the verb “to check in” is changing in connotation, as these social applications grow in popularity.
It’s all about the channel, not the brand
Paul Parkin, a founding partner of SALT Branding in San Francisco, had an interview with MediaPost’s Sarah Mahoney about Gen Y and brands earlier this month. Ultimately, he says, members of Gen Y trust channels more than brands. “They may … Continued
The Interview: Anthony Kalamut, Creative Advertising Professor & Program Coordinator
Ten words. Two letters each. “IF IT IS TO BE, IT IS UP TO ME.” What makes you do the things you do? It’s all up to you to do it. My professor taught me this. Anthony Kalamut is a … Continued
Grad School? No Thanks.
With my undergraduate commencement ceremony just a few weeks away I’m more calm about my future than many of my other peers. Family members and strangers, curious about my plans, have asked the same question countless times: Why aren’t you … Continued
Smokey Visions
By Harvey Simmons: “I am a Junior at Boston College majoring in Philosophy and Communications. I originally hail from Upstate New York in a small town named Skaneateles (good luck pronouncing that). My interests include branding, creative writing, travel, politics, … Continued
Does Pornography Always Objectify?
It’s easy to blame the images on the billboard for everything that’s wrong with society, but perhaps it’s how we see them that’s the problem. Are the airbrushed covers of Cosmopolitan or Sports Illustrated really that different from the Pin-Up girls of Gil Elvgren 50 years ago? This article takes a look at the issue of sexual images in the media today.
