What we talk about when we talk about loving brands
Categories: Shop
If you want to sell me something, give me an experience, tell me a story, or be my friend. Simple recognition, which once worked so well, suddenly isn’t good enough anymore. Instead, we now look to have a slick user interface, or just a warm smile. I’m a human being. Give me a great experience, I’ll come back. And I’ll bring my friends.
Online universities: friend or foe?
Categories: Grow
Last week, Fox News’s Glenn Beck announced the launch of “Beck University.” What constitutes a university, or even an academic program? Where should we draw the line at marketing online “programs” as a university? Who is really qualified to teach? And if anyone can start their own online academic program, who can we trust?
The iPad: A Revolutionary Classroom Tool?
Categories: Education Week
The amount of applications Seton Hill University will receive for their Class of 2014 has likely skyrocketed, all because of iPads. OK, so that’s probably not true – please, seniors, don’t base your college decisions on some (very sweet) free swag – but Seton Hill certainly upped the ante when they announced they’d be giving [...]
The iPad Verdict
Categories: Shop
I own a Macbook Pro, iPod, and iPhone, but I’m far from a diehard Apple supporter. Rather, I resent Apple for their sleek and sexy products, and I have a long list of problems with each one of them. I still use my Dell laptop regularly as well as my hp netbook, so I consider [...]
Do Super Bowl Commercials Even Matter to Gen Y?
Categories: Shop
A debate has gone on for years in the marketing world; is the insane cost of a Super Bowl ad worth it? Some argue that Super Bowl spots have lost their clout, especially with Gen Y. This just isn’t true… Gen Y loves Super Bowl commercials like everyone else; just make sure they are good. [...]
Tech Perspectives: The iPad
Categories: Shop
Tech Perspectives is a discussion between two TNGG writers on the latest news from the tech industry. Matt Cadwallader: So the big announcement has come and the world has been introduced to the much-hyped Apple iPad. Although it looks like a cool device, truthfully I’m a bit underwhelmed by it. First of all, I’m not [...]
Free All Music and We Won’t Have to Steal It
Categories: Shop
My generation steals music. We are thieves. Every year we snare seven billion songs without paying for them. True some of us fork over $1.29 to the online music monopoly known as Apple. Right now those are our only two alternatives. Steal or buy. Perhaps it’s time for an alternative. Enter Free All Music. The [...]
Touched by the iPod Angel
Categories: Shop
I am an Apple fanboy in every sense of the word. Whether it be reading Apple rumor blogs, watching Apple’s latest TV ad, ogling the latest Macs in the Apple store, or saving up to buy the newest iPod. My soul moves in time with Apple. But it hasn’t always been like this. There was [...]
