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Why Glee?

Tuesday November 24th 2009

Why is Fox’s hour-long musical comedy so popular? Does it make sense that strains of the high school glee club’s version of Journey’s “Don’t Stop Believing” should haunt me as I go about my day?
I attend Emerson College, a top musical theatre school, and this show has caused my fellow classmates to go absolutely crazy. [...]

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Is your brand a “thing to do?”

Tuesday November 3rd 2009

Target has become a destination, much like the movies or the mall, due to their in-store experience, the affordable quality of their products, and their on-demand content.

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