Snack Attack: How we feel about ‘brand ambushing’
Categories: Business
“Brand ambushing” is seen as a way to cut through the clutter of advertising and shock consumers. The practice has been used by other brands like Domino’s and Wheat Thins. It works because it’s unusual, it creates a scene, and it really is surprising.
Hey BP, clean up your image, save your brand
Categories: Business
Gen Y is known to be both passionate and stubborn. We’re loyal to the brands we love, but we’re also loyal to the boycotts of brands we hate. This will be a major problem for BP in the future, as Gen Y will potentially avoid their brand and products for years to come.
It’s all about the channel, not the brand
Categories: Business
Paul Parkin, a founding partner of SALT Branding in San Francisco, had an interview with MediaPost’s Sarah Mahoney about Gen Y and brands earlier this month. Ultimately, he says, members of Gen Y trust channels more than brands. “They may not be loyal to any brand of shoes or department store, but they are loyal [...]
New Skittles Website: Taste the rainbow. And again, and again.
Categories: Business
Recently, Skittles has launched a new website. The re-design involves a social media savvy effort and a repetitive scroll down button.
Why Glee?
Categories: Lifestyle
Why is Fox’s hour-long musical comedy so popular? Does it make sense that strains of the high school glee club’s version of Journey’s “Don’t Stop Believing” should haunt me as I go about my day? I attend Emerson College, a top musical theatre school, and this show has caused my fellow classmates to go absolutely [...]
Is your brand a “thing to do?”
Categories: Business
Target has become a destination, much like the movies or the mall, due to their in-store experience, the affordable quality of their products, and their on-demand content.
