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	<title>The Next Great Generation &#187; brand</title>
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	<link>http://www.thenextgreatgeneration.com</link>
	<description>An online magazine written by and for the Millennial Generation.</description>
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		<title>Snack Attack: How we feel about &#8216;brand ambushing&#8217;</title>
		<link>http://www.thenextgreatgeneration.com/2010/07/snack-attack-feel-brand-ambushing/</link>
		<comments>http://www.thenextgreatgeneration.com/2010/07/snack-attack-feel-brand-ambushing/#comments</comments>
		<pubDate>Tue, 20 Jul 2010 15:35:26 +0000</pubDate>
		<dc:creator>Tom Miesen</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[ambush]]></category>
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		<category><![CDATA[hancock]]></category>
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		<category><![CDATA[tabitha hancock]]></category>
		<category><![CDATA[thins]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[viral]]></category>
		<category><![CDATA[viral video]]></category>
		<category><![CDATA[wheat]]></category>
		<category><![CDATA[Wheat Thins]]></category>
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		<guid isPermaLink="false">http://www.thenextgreatgeneration.com/?p=6210</guid>
		<description><![CDATA[“Brand ambushing” is seen as a way to cut through the clutter of advertising and shock consumers. The practice has been used by other brands like Domino’s and Wheat Thins. It works because it’s unusual, it creates a scene, and it really is surprising.]]></description>
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		<title>Hey BP, clean up your image, save your brand</title>
		<link>http://www.thenextgreatgeneration.com/2010/07/hey-bp-clean-image-save-brand/</link>
		<comments>http://www.thenextgreatgeneration.com/2010/07/hey-bp-clean-image-save-brand/#comments</comments>
		<pubDate>Mon, 12 Jul 2010 18:00:02 +0000</pubDate>
		<dc:creator>Todd Liss</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[alaska]]></category>
		<category><![CDATA[amoco]]></category>
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		<category><![CDATA[bp amoco]]></category>
		<category><![CDATA[bp oil]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[brand value]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[clean up]]></category>
		<category><![CDATA[environment]]></category>
		<category><![CDATA[exxon valdez oil spill]]></category>
		<category><![CDATA[gen]]></category>
		<category><![CDATA[hey]]></category>
		<category><![CDATA[loyal]]></category>
		<category><![CDATA[oil spill]]></category>
		<category><![CDATA[passionate]]></category>
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		<guid isPermaLink="false">http://www.thenextgreatgeneration.com/?p=6045</guid>
		<description><![CDATA[Gen Y is known to be both passionate and stubborn. We're loyal to the brands we love, but we're also loyal to the boycotts of brands we hate.  This will be a major problem for BP in the future, as Gen Y will potentially avoid their brand and products for years to come.]]></description>
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		<slash:comments>5</slash:comments>
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		<title>It’s all about the channel, not the brand</title>
		<link>http://www.thenextgreatgeneration.com/2010/06/channel-brands/</link>
		<comments>http://www.thenextgreatgeneration.com/2010/06/channel-brands/#comments</comments>
		<pubDate>Fri, 18 Jun 2010 13:16:37 +0000</pubDate>
		<dc:creator>McKenzie Lawton</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[all about]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[Brands]]></category>
		<category><![CDATA[business]]></category>
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		<category><![CDATA[channels]]></category>
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		<category><![CDATA[Gen Y]]></category>
		<category><![CDATA[Generation Y]]></category>
		<category><![CDATA[graphic design]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[internet channel]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[mediums]]></category>
		<category><![CDATA[millennials]]></category>
		<category><![CDATA[parkins]]></category>
		<category><![CDATA[paul parkin]]></category>
		<category><![CDATA[Pepsi]]></category>
		<category><![CDATA[salt brand]]></category>
		<category><![CDATA[san francisco]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Zappos]]></category>

		<guid isPermaLink="false">http://www.thenextgreatgeneration.com/?p=5262</guid>
		<description><![CDATA[Paul Parkin, a founding partner of SALT Branding in San Francisco, had an interview with MediaPost&#8217;s Sarah Mahoney about Gen Y and brands earlier this month. Ultimately, he says, members of Gen Y trust channels more than brands. &#8220;They may not be loyal to any brand of shoes or department store, but they are loyal [...]]]></description>
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		<slash:comments>3</slash:comments>
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		<title>New Skittles Website: Taste the rainbow. And again, and again.</title>
		<link>http://www.thenextgreatgeneration.com/2010/03/skittles-website-taste-rainbow/</link>
		<comments>http://www.thenextgreatgeneration.com/2010/03/skittles-website-taste-rainbow/#comments</comments>
		<pubDate>Sat, 20 Mar 2010 11:00:39 +0000</pubDate>
		<dc:creator>Melanie Wong</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[Brands]]></category>
		<category><![CDATA[skittles]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[unapproved]]></category>
		<category><![CDATA[website]]></category>

		<guid isPermaLink="false">http://www.thenextgreatgeneration.com/?p=3849</guid>
		<description><![CDATA[Recently, Skittles has launched a new website. The re-design involves a social media savvy effort and a repetitive scroll down button.]]></description>
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		<slash:comments>8</slash:comments>
		</item>
		<item>
		<title>Why Glee?</title>
		<link>http://www.thenextgreatgeneration.com/2009/11/glee/</link>
		<comments>http://www.thenextgreatgeneration.com/2009/11/glee/#comments</comments>
		<pubDate>Tue, 24 Nov 2009 12:00:01 +0000</pubDate>
		<dc:creator>McKenzie Lawton</dc:creator>
				<category><![CDATA[Lifestyle]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[Glee]]></category>
		<category><![CDATA[gleeks]]></category>
		<category><![CDATA[musical comedy]]></category>
		<category><![CDATA[television]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.thenextgreatgeneration.com/?p=351</guid>
		<description><![CDATA[Why is Fox&#8217;s hour-long musical comedy so popular? Does it make sense that strains of the high school glee club&#8217;s version of Journey&#8217;s &#8220;Don&#8217;t Stop Believing&#8221; should haunt me as I go about my day? I attend Emerson College, a top musical theatre school, and this show has caused my fellow classmates to go absolutely [...]]]></description>
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		<slash:comments>14</slash:comments>
		</item>
		<item>
		<title>Is your brand a “thing to do?”</title>
		<link>http://www.thenextgreatgeneration.com/2009/11/thing-to-do/</link>
		<comments>http://www.thenextgreatgeneration.com/2009/11/thing-to-do/#comments</comments>
		<pubDate>Tue, 03 Nov 2009 05:00:18 +0000</pubDate>
		<dc:creator>Next Great</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[fun]]></category>
		<category><![CDATA[love]]></category>
		<category><![CDATA[store]]></category>
		<category><![CDATA[target]]></category>

		<guid isPermaLink="false">http://www.thenextgreatgeneration.com/?p=14</guid>
		<description><![CDATA[Target has become a destination, much like the movies or the mall, due to their in-store experience, the affordable quality of their products, and their on-demand content.]]></description>
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		<slash:comments>17</slash:comments>
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