What we talk about when we talk about loving brands
Categories: Shop
If you want to sell me something, give me an experience, tell me a story, or be my friend. Simple recognition, which once worked so well, suddenly isn’t good enough anymore. Instead, we now look to have a slick user interface, or just a warm smile. I’m a human being. Give me a great experience, I’ll come back. And I’ll bring my friends.
Snack Attack: How we feel about ‘brand ambushing’
Categories: Shop
“Brand ambushing” is seen as a way to cut through the clutter of advertising and shock consumers. The practice has been used by other brands like Domino’s and Wheat Thins. It works because it’s unusual, it creates a scene, and it really is surprising.
Hey BP, clean up your image, save your brand
Categories: Shop
Gen Y is known to be both passionate and stubborn. We’re loyal to the brands we love, but we’re also loyal to the boycotts of brands we hate. This will be a major problem for BP in the future, as Gen Y will potentially avoid their brand and products for years to come.
It’s all about the channel, not the brand
Categories: Shop
Paul Parkin, a founding partner of SALT Branding in San Francisco, had an interview with MediaPost’s Sarah Mahoney about Gen Y and brands earlier this month. Ultimately, he says, members of Gen Y trust channels more than brands. “They may not be loyal to any brand of shoes or department store, but they are loyal [...]
Interview with Melanie Danko, aspiring woman executive
Categories: The Interview
Who else better to interview for TNGG than a fellow Gen Y, career woman, and outspoken blogger? Melanie Danko is the epitome of Gen Y’s “have-it-all” approach to life. She’s got the career, the lifestyle, the smarts, and still makes time to be a girl and have some fun. Read on to figure out how she does it, why [...]
How Bing is Setting the Standard for Online User Experience
Categories: Connect
When I first saw ads for Bing, I laughed at the idea of anybody doing search better than Google. I was even more skeptical about their slogan, “The Decision Engine.” It simply doesn’t make sense. So I ignored Bing until, like any good Millennial, I was referred to the site by a friend. He said [...]
Respect the Kraken
Categories: Shop
I enjoy rum, dark ones in particular. They remind me of the days I spent as a pirate out at sea, but that was another life and another post entirely. The market for alcohol and spirits reminds me of an overcrowded bar–everyone leans in, shoulder-to-shoulder, thrusting their money into the air just to catch a [...]
