5 Steps for Building an Awesome Brand
Categories: Business
One of the biggest business buzzwords has to be “branding.” But what goes into an awesome brand? Where does one even start?
Two Birds with One Idea: Toyota Targets Millennials, Parents with Venza Ads
Categories: Business
Newsflash: Millennials can laugh at ourselves, and we think the Venza commercials are pretty great. Here’s why.
Advice From the Rich & Famous
Categories: Lifestyle
A step up from fragrances and fashion lines by the starlets of yesteryear, some big names are creating their own products and websites just to help out us little people. Do we care?
Elizabeth Taylor: The First Major Celebrity Brand
Categories: Pop Culture
Elizabeth Taylor took her star status from actress to entrepreneur and activist. She has left a mark on our world that will be here for decades to come.
Would You Pongr That?
Categories: Internet Week
Millennials may one day use “Pongr” as a verb the same way we use “Google.” So what does Pongr mean?
The AD(dictive) 90s
Categories: '90s Week
Long before Isaiah Mustafa preached his message “Smell like a man, Man” to the world, you probably remember a damsel awaiting the return of her man from sea, because unlike others, “some would rather just sail into life with the unmistakable sense of Old Spice.” The 90s didn’t have Facebook to kickstart a social media [...]
Starbucks Rebrands, Changes Its Logo
Categories: Business
The coffee giant changes its iconic logo by removing the word “Starbucks” in an effort to move beyond coffee. Will Starbucks addicts the world over love it or hate it?
Show, don’t tell, when selling a brand
Categories: Business
Start expecting the unexpected. Digital and experiential marketing are not mutually exclusive. Augmented reality, merchantainment and interactive games are just the first developments in the realm of live digital experiences.
What we talk about when we talk about loving brands
Categories: Business
If you want to sell me something, give me an experience, tell me a story, or be my friend. Simple recognition, which once worked so well, suddenly isn’t good enough anymore. Instead, we now look to have a slick user interface, or just a warm smile. I’m a human being. Give me a great experience, I’ll come back. And I’ll bring my friends.
Snack Attack: How we feel about ‘brand ambushing’
Categories: Business
“Brand ambushing” is seen as a way to cut through the clutter of advertising and shock consumers. The practice has been used by other brands like Domino’s and Wheat Thins. It works because it’s unusual, it creates a scene, and it really is surprising.
