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	<title>The Next Great Generation &#187; branding</title>
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	<link>http://www.thenextgreatgeneration.com</link>
	<description>An online magazine written by and for the Millennial Generation.</description>
	<lastBuildDate>Sat, 04 Feb 2012 20:56:16 +0000</lastBuildDate>
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		<title>5 Steps for Building an Awesome Brand</title>
		<link>http://www.thenextgreatgeneration.com/2012/01/5-steps-for-building-an-awesome-brand/</link>
		<comments>http://www.thenextgreatgeneration.com/2012/01/5-steps-for-building-an-awesome-brand/#comments</comments>
		<pubDate>Fri, 06 Jan 2012 19:23:39 +0000</pubDate>
		<dc:creator>Renee Mitson</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[how-to]]></category>
		<category><![CDATA[start ups]]></category>

		<guid isPermaLink="false">http://www.thenextgreatgeneration.com/?p=28658</guid>
		<description><![CDATA[One of the biggest business buzzwords has to be “branding.” But what goes into an awesome brand? Where does one even start?]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Two Birds with One Idea: Toyota Targets Millennials, Parents with Venza Ads</title>
		<link>http://www.thenextgreatgeneration.com/2011/09/two-birds-with-one-idea-toyota-targets-millennials-parents-with-venza-ads/</link>
		<comments>http://www.thenextgreatgeneration.com/2011/09/two-birds-with-one-idea-toyota-targets-millennials-parents-with-venza-ads/#comments</comments>
		<pubDate>Mon, 12 Sep 2011 17:00:01 +0000</pubDate>
		<dc:creator>Alex Pearlman</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[ads]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[Boomers]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[Brands]]></category>
		<category><![CDATA[buying a car]]></category>
		<category><![CDATA[cars]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[parents]]></category>
		<category><![CDATA[shopping]]></category>
		<category><![CDATA[toyota]]></category>
		<category><![CDATA[young professionals]]></category>

		<guid isPermaLink="false">http://www.thenextgreatgeneration.com/?p=23599</guid>
		<description><![CDATA[Newsflash: Millennials can laugh at ourselves, and we think the Venza commercials are pretty great. Here's why.]]></description>
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		<slash:comments>2</slash:comments>
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		<item>
		<title>Advice From the Rich &amp; Famous</title>
		<link>http://www.thenextgreatgeneration.com/2011/04/advice-from-the-rich-famous/</link>
		<comments>http://www.thenextgreatgeneration.com/2011/04/advice-from-the-rich-famous/#comments</comments>
		<pubDate>Thu, 21 Apr 2011 17:00:25 +0000</pubDate>
		<dc:creator>Jessi Stafford</dc:creator>
				<category><![CDATA[Lifestyle]]></category>
		<category><![CDATA[advice]]></category>
		<category><![CDATA[blogs]]></category>
		<category><![CDATA[books]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[celebrities]]></category>
		<category><![CDATA[Endorsements]]></category>
		<category><![CDATA[lifestyle]]></category>

		<guid isPermaLink="false">http://www.thenextgreatgeneration.com/?p=16498</guid>
		<description><![CDATA[A step up from fragrances and fashion lines by the starlets of yesteryear, some big names are creating their own products and websites just to help out us little people. Do we care?]]></description>
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		<slash:comments>3</slash:comments>
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		<title>Elizabeth Taylor: The First Major Celebrity Brand</title>
		<link>http://www.thenextgreatgeneration.com/2011/03/elizabeth-taylor-the-first-major-celebrity-brand/</link>
		<comments>http://www.thenextgreatgeneration.com/2011/03/elizabeth-taylor-the-first-major-celebrity-brand/#comments</comments>
		<pubDate>Mon, 28 Mar 2011 15:25:34 +0000</pubDate>
		<dc:creator>Jessica Downs</dc:creator>
				<category><![CDATA[Pop Culture]]></category>
		<category><![CDATA[acting]]></category>
		<category><![CDATA[actress]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[cat on a hot tin roof]]></category>
		<category><![CDATA[death]]></category>
		<category><![CDATA[elizabeth taylor]]></category>
		<category><![CDATA[millennials]]></category>
		<category><![CDATA[pop culture]]></category>
		<category><![CDATA[star]]></category>

		<guid isPermaLink="false">http://www.thenextgreatgeneration.com/?p=15432</guid>
		<description><![CDATA[Elizabeth Taylor took her star status from actress to entrepreneur and activist. She has left a mark on our world that will be here for decades to come. ]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Would You Pongr That?</title>
		<link>http://www.thenextgreatgeneration.com/2011/03/would-you-pongr-that/</link>
		<comments>http://www.thenextgreatgeneration.com/2011/03/would-you-pongr-that/#comments</comments>
		<pubDate>Sat, 26 Mar 2011 18:33:08 +0000</pubDate>
		<dc:creator>Brittney Wichtendahl</dc:creator>
				<category><![CDATA[Internet Week]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[intenernet]]></category>
		<category><![CDATA[mobile web]]></category>
		<category><![CDATA[pongr]]></category>
		<category><![CDATA[startups]]></category>

		<guid isPermaLink="false">http://www.thenextgreatgeneration.com/?p=15380</guid>
		<description><![CDATA[Millennials may one day use “Pongr” as a verb the same way we use “Google.” So what does Pongr mean? ]]></description>
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		<slash:comments>4</slash:comments>
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		<title>The AD(dictive) 90s</title>
		<link>http://www.thenextgreatgeneration.com/2011/01/the-addictive-90s/</link>
		<comments>http://www.thenextgreatgeneration.com/2011/01/the-addictive-90s/#comments</comments>
		<pubDate>Fri, 28 Jan 2011 17:17:53 +0000</pubDate>
		<dc:creator>Joshua Newnes</dc:creator>
				<category><![CDATA['90s Week]]></category>
		<category><![CDATA[90s]]></category>
		<category><![CDATA[90s Week]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[Brands]]></category>
		<category><![CDATA[commercials]]></category>
		<category><![CDATA[print]]></category>
		<category><![CDATA[radio]]></category>

		<guid isPermaLink="false">http://www.thenextgreatgeneration.com/?p=11892</guid>
		<description><![CDATA[Long before Isaiah Mustafa preached his message “Smell like a man, Man” to the world, you probably remember a damsel awaiting the return of her man from sea, because unlike others, &#8220;some would rather just sail into life with the unmistakable sense of Old Spice.&#8221; The 90s didn’t have Facebook to kickstart a social media [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<item>
		<title>Starbucks Rebrands, Changes Its Logo</title>
		<link>http://www.thenextgreatgeneration.com/2011/01/starbucks-rebrands-changes-its-logo/</link>
		<comments>http://www.thenextgreatgeneration.com/2011/01/starbucks-rebrands-changes-its-logo/#comments</comments>
		<pubDate>Sat, 15 Jan 2011 21:37:42 +0000</pubDate>
		<dc:creator>Ketan Deshpande</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[coffee]]></category>
		<category><![CDATA[Logo]]></category>
		<category><![CDATA[new logo]]></category>
		<category><![CDATA[Starbucks]]></category>
		<category><![CDATA[starbucks logo]]></category>

		<guid isPermaLink="false">http://www.thenextgreatgeneration.com/?p=11485</guid>
		<description><![CDATA[The coffee giant changes its iconic logo by removing the word "Starbucks" in an effort to move beyond coffee. Will Starbucks addicts the world over love it or hate it?]]></description>
		<wfw:commentRss>http://www.thenextgreatgeneration.com/2011/01/starbucks-rebrands-changes-its-logo/feed/</wfw:commentRss>
		<slash:comments>11</slash:comments>
		</item>
		<item>
		<title>Show, don&#8217;t tell, when selling a brand</title>
		<link>http://www.thenextgreatgeneration.com/2010/11/show-dont-tell-when-selling-a-brand/</link>
		<comments>http://www.thenextgreatgeneration.com/2010/11/show-dont-tell-when-selling-a-brand/#comments</comments>
		<pubDate>Tue, 30 Nov 2010 21:33:39 +0000</pubDate>
		<dc:creator>Michelle Arrazcaeta</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[adidas]]></category>
		<category><![CDATA[augmented reality]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[digital experience]]></category>
		<category><![CDATA[interactive games]]></category>
		<category><![CDATA[Nike]]></category>
		<category><![CDATA[ralph lauren 4D]]></category>
		<category><![CDATA[target]]></category>

		<guid isPermaLink="false">http://www.thenextgreatgeneration.com/?p=10053</guid>
		<description><![CDATA[Start expecting the unexpected. Digital and experiential marketing are not mutually exclusive. Augmented reality, merchantainment and interactive games are just the first developments in the realm of live digital experiences.]]></description>
		<wfw:commentRss>http://www.thenextgreatgeneration.com/2010/11/show-dont-tell-when-selling-a-brand/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>What we talk about when we talk about loving brands</title>
		<link>http://www.thenextgreatgeneration.com/2010/08/what-we-talk-about-when-we-talk-about-loving-brands/</link>
		<comments>http://www.thenextgreatgeneration.com/2010/08/what-we-talk-about-when-we-talk-about-loving-brands/#comments</comments>
		<pubDate>Mon, 02 Aug 2010 14:21:25 +0000</pubDate>
		<dc:creator>Arafat Kazi</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[apple]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[Brands]]></category>
		<category><![CDATA[chuck taylors]]></category>
		<category><![CDATA[converse]]></category>
		<category><![CDATA[customer service]]></category>
		<category><![CDATA[fluevogs]]></category>
		<category><![CDATA[Mac]]></category>
		<category><![CDATA[old spice]]></category>
		<category><![CDATA[smartphones]]></category>
		<category><![CDATA[user experience]]></category>

		<guid isPermaLink="false">http://www.thenextgreatgeneration.com/?p=6628</guid>
		<description><![CDATA[If you want to sell me something, give me an experience, tell me a story, or be my friend. Simple recognition, which once worked so well, suddenly isn’t good enough anymore. Instead, we now look to have a slick user interface, or just a warm smile. I’m a human being. Give me a great experience, I’ll come back. And I’ll bring my friends.]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Snack Attack: How we feel about &#8216;brand ambushing&#8217;</title>
		<link>http://www.thenextgreatgeneration.com/2010/07/snack-attack-feel-brand-ambushing/</link>
		<comments>http://www.thenextgreatgeneration.com/2010/07/snack-attack-feel-brand-ambushing/#comments</comments>
		<pubDate>Tue, 20 Jul 2010 15:35:26 +0000</pubDate>
		<dc:creator>Tom Miesen</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[ambush]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[communication design]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[feel]]></category>
		<category><![CDATA[Generation Y]]></category>
		<category><![CDATA[graphic design]]></category>
		<category><![CDATA[hancock]]></category>
		<category><![CDATA[listen]]></category>
		<category><![CDATA[mass media]]></category>
		<category><![CDATA[nabisco brands]]></category>
		<category><![CDATA[sneak attack]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[tabitha hancock]]></category>
		<category><![CDATA[thins]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[viral]]></category>
		<category><![CDATA[viral video]]></category>
		<category><![CDATA[wheat]]></category>
		<category><![CDATA[Wheat Thins]]></category>
		<category><![CDATA[world wide web]]></category>

		<guid isPermaLink="false">http://www.thenextgreatgeneration.com/?p=6210</guid>
		<description><![CDATA[“Brand ambushing” is seen as a way to cut through the clutter of advertising and shock consumers. The practice has been used by other brands like Domino’s and Wheat Thins. It works because it’s unusual, it creates a scene, and it really is surprising.]]></description>
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		<slash:comments>0</slash:comments>
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