Gen Y is known to be both passionate and stubborn. We’re loyal to the brands we love, but we’re also loyal to the boycotts of brands we hate. This will be a major problem for BP in the future, as Gen Y will potentially avoid their brand and products for years to come.
Paul Parkin, a founding partner of SALT Branding in San Francisco, had an interview with MediaPost’s Sarah Mahoney about Gen Y and brands earlier this month. Ultimately, he says, members of Gen Y trust channels more than brands. “They may … Continued
By Sarah Merion Who else better to interview for TNGG than a fellow Gen Y, career woman, and outspoken blogger? Melanie Danko is the epitome of Gen Y’s “have-it-all” approach to life. She’s got the career, the lifestyle, the smarts, and still makes time … Continued
By Max Silver: “I am a senior marketing communications major at Emerson College in Boston. I have spent the last few years bouncing from internship to internship in Boston, and now one in LA. My career focus is mainly on … Continued
I enjoy rum, dark ones in particular. They remind me of the days I spent as a pirate out at sea, but that was another life and another post entirely. The market for alcohol and spirits reminds me of an … Continued
