Hey Beauty Industry: Cool It
Categories: Business
We grew up with enough advertising to make our little heads spin. Truthfully, nine times out of ten, I barely notice the high fashion ads portraying women as sex objects. It takes something as bogus as this “Before and After” tactic to stop us in our tracks.
10 Questions for Joshua, Millennial
Categories: The Interview
I’m a copywriter from Mumbai, India. When I’m not writing advertisements, I’m scribbling down for my blog, a play or perhaps prospective short film or graphic novel (I’m a graphic novel freak!). Any form of art works for me. There’s just something amazing about it. I can’t live without movies and music. The latter is a part of me. The rest of the time, I’m just a regular fun-loving guy, looking to make sense of rather interesting world.
Smile! A new kind of vending machine
Categories: Business
Share Happy is one of the newest tools in the market place. If you haven’t heard of it yet, it is a vending machine, but not an ordinary one. Using facial recognition technology, Share Happy tells a customer’s age and gender and tracks whether they smile. It even awards the customer with free ice cream if the smile is big enough!
Is Coke’s popularity about the flavor or the all-American brand?
Categories: Business
In 1985, Coca-Cola changed their secret formula and everyone hated it. But what if that was only because they told everyone? What if Coke changed the formula and never told anyone about it? I believe the mass market wouldn’t notice it at all.
Will you play in the game layer on top of the world?
Categories: Technology
The decade of the “social layer,” built by Facebook, is over; the next decade will be all about the “game layer.” Gaming is a ubiquitous part of life. We know how to complete missions, collect items, level up, and beat the bad guys because we grew up playing video games. And when marketers catch on, it’ll be a game-changer.
10 Questions for Colby, Millennial
Categories: The Interview
I despise writing about myself in the first person. That reaches off the keyboard to when I’m speaking, as a senior studying awesomeness at Mizzou, about myself. I just don’t like talking about myself, whether I’m talking about my adoration of adventures or my belief in the Gospel of the Fresh Prince. Doesn’t it seem like talking about yourself in the first person is just patting yourself on the back for kicking ass at life every single day? Yeah, I would never do a thing like that.
Customer service is marketing, isn’t it?
Categories: Business
Customer service is the face of a business. It can be as simple as the way a waiter greets you at the door, or the smile (or lack thereof) of your cashier at the grocery store checkout. Brands are responsible for the projection that their customer service provides to each and every consumer, because in today’s world, consumers are empowered to spread the message about how good, or how bad, service is.
Celebrity “Undorsement” and Negative Product Placement
Categories: Business
We pay attention to celebrities. What they eat and drink and where they shop and what they wear. But the celebrities we pay most attention to aren’t exactly what you’d call classy. In a brilliant turn, brands have begun using reality TV stars to show their competitors’ products in a negative light.
How the globe-trotting generation connects with airlines
Categories: Travel Week
We don’t care about brands that send out the one-size-fits-all message to the entire world. My love for Southwest isn’t just about their cheap fares or the fact that my bags can fly free. It’s their flight attendants rapping safety instructions, it’s their fun work culture, it’s about what the airline represents.
5 ways your brand can earn my loyalty
Categories: Business
Word on the street is that Gen Y isn’t loyal to brands. Well, that’s simply not true. We’re loyal to the brands that are loyal to us – those that show genuine interest in their consumers and connect in a meaningful way. Gen Y needs more than sales and coupons. Here are five ways brands can earn our loyalty.
