Tech Perspectives: The iPad
Categories: Shop
Tech Perspectives is a discussion between two TNGG writers on the latest news from the tech industry. Matt Cadwallader: So the big announcement has come and the world has been introduced to the much-hyped Apple iPad. Although it looks like a cool device, truthfully I’m a bit underwhelmed by it. First of all, I’m not [...]
Minx Nails: Fingertip Fashion à la Beyoncé
Categories: Shop
I’m addicted to nail polish. I buy it often, I wear it always, and I prefer colors outside of classic pale pinks and fire engine reds. When I heard I could spice up my digits beyond glitter polish and crazy shades, I knew this was my next step in achieving fabulousness on my fingertips. My nails were about to get Minxed.
Collecting Culture
Categories: Shop
I’ve been a collector my whole life, purposefully amassing various trinkets from rocks to trading cards. In fact, there are several full-series collections of Marvel Comics trading cards from the early ’90s collecting dust in my closet. And though my days of swapping cardboard portraits of Daredevil and The Punisher are long gone, the urge [...]
Season’s Greetings, Netbook
Categories: Shop
It’s another Sunday afternoon and I’m parked in front of my TV with my laptop in front of me, cycling through NFL scores and stats for my fantasy football team. Recently, I began thinking about the insane number of hours I spend in front of two screens–the TV and my laptop. Every time I watch [...]
It Takes Two Men To Make This Woman Happy
Categories: Food Week
There is no denying it. I’m in love. But the problem is that it’s with two men: Ben and Jerry. They make some of the most delicious ice cream I’ve ever tasted and it’s even gotten to the point where I work for them now. I’m an ice cream scooper at a Scoop Shop less [...]
Google It: 5 Ways to Target Gen Y
Categories: Shop
This post was co-written via Google Wave between McKenzie Lawton and Melanie Wong There is no doubt that Google is a huge company that has blown up in revenue over the past couple years. Most recently, they spent 30 Million US dollars acquiring Gizmo5. Google has also acquired Blogger and YouTube with huge settlements. Google [...]
The Cool/Hip Dilemma – iPhone vs. Droid
Categories: Shop
June 29th, 2007 should be renamed to The Day of Reckoning for all iPhone users. The iPhone was sold to thousands of Apple-enthusiasts, eagerly waiting hours, days, to get their hands on the Apple iPhone 3G. The sleek, cool, slender form of the iPhone was a call to all: Buy Me, I’m Cool. (with the [...]
What does a brand have to do to connect with our generation?
Categories: Respond
They try everything now. Fan pages on Facebook. Cause marketing. Sponsored characters in video games. iPhone apps. So what works? What’s the best example of a brand, new or old, connecting with us? Getting us to pay attention? Making us care? Damn, they ought to pay big bucks for the answers. Photo by: Xu What [...]
15 Ways Millennials Think About Brands
Categories: Shop
In the 1980s brands became thought of at more than symbols, but rather as positions in people’s minds. Today brands are changing again, and it’s easy to see if you pay attention to Gen Y. We use brands as language and we feel personal ownership over them.
The Interview: Dylan Klymenko on Ford’s Fiesta Movement
Categories: The Interview
Earlier this year, Ford Motor Company announced a social media experiment which drew over 4,000 applications. At the end of April 2009, 4,000 were narrowed down to the one hundred who would represent what was called the Fiesta Movement. These hundred people were given the title of Agents in this movement, and, with that title, [...]
