We want to go to Cuba, please end the embargo!
Categories: Think
Ah, Cuba, the land of bountiful beaches, booming casinos, and, of course, cigars. The U.S. has stalled relations with our island neighbor for 50 years now, and Millennials, too young to remember the complexities of the Cold War, are speaking out about the need to end the embargo.
How grim is our future?
Categories: Grow
Tens of thousands of us are out of work. Unemployment for 20-somethings is at its highest in more than three decades and it doesn’t look like it’s getting better. But for all the doom and gloom, there are some simple things you can do to better your situation.
Online universities: friend or foe?
Categories: Grow
Last week, Fox News’s Glenn Beck announced the launch of “Beck University.” What constitutes a university, or even an academic program? Where should we draw the line at marketing online “programs” as a university? Who is really qualified to teach? And if anyone can start their own online academic program, who can we trust?
Hey BP, clean up your image, save your brand
Categories: Shop
Gen Y is known to be both passionate and stubborn. We’re loyal to the brands we love, but we’re also loyal to the boycotts of brands we hate. This will be a major problem for BP in the future, as Gen Y will potentially avoid their brand and products for years to come.
The ‘Good Enough’ revolution is just a way of life
Categories: Shop
The idea behind the “Good Enough” revolution is that quality simply isn’t the top priority it once was to consumers. However, it may just be that Gen Y is changing their ideas of “benefits” and “value.” Just because we’re focusing more on price and convenience than on features and power doesn’t mean that those new products are inferior.
It’s all about the channel, not the brand
Categories: Shop
Paul Parkin, a founding partner of SALT Branding in San Francisco, had an interview with MediaPost’s Sarah Mahoney about Gen Y and brands earlier this month. Ultimately, he says, members of Gen Y trust channels more than brands. “They may not be loyal to any brand of shoes or department store, but they are loyal [...]
LOL (Cats) is serious business
Categories: Connect
Ben Huh created the ICanHasACheezburger network of blogs and has since built an empire of silly inside jokes and internet memes. But the sites’ distractions aren’t necessarily a bad thing, and Gen Y entrepreneurs can take a hint from Huh.
Now what, BP?
Categories: Think
By Alex Pearlman and Jen Schmidt This is Part III of III in a series. Read Part I and Part II. This weekend, BP’s short-term, mediocre fix, the “containment cap” caught 16,000 barrels of oil flowing out of the leaking pipe in the Gulf. That sounds like a lot. But actually, it’s a tiny margin [...]
The Interview: Tom O’Keefe, A Millennial Teacher
Categories: Education Week, The Interview
Tom O’Keefe graduated from Villanova University with a major in Communication and a minor in Business. As a member of the Jesuit Volunteer Corps, Tom teaches a weekly writing class for high school sophomores, helps with junior college counseling and tutors algebra. He shares his thoughts on the role of technology in the classroom, his [...]
Paper in the digital age
Categories: Live
I like lists, in fact I live by them. I make to-do lists, idea lists, research lists, and shopping lists. I like crossing things off the list, its one of my favorite aspects of the list. But my absolute favorite thing about lists? Writing them. The feel of a really good pen on a really [...]
