Google pushes original content on YouTube
Categories: Technology
Maybe it’s reinventing YouTube, maybe it’s about creating “cheap-o” programming, but Google’s planning a major overhaul of the video site.
Swan diving into the best night of your life
Categories: Business
It takes more than some chiseled pecs and a cobblestone mid-section to win over Gen Y, but it doesn’t hurt. The Man Your Man Could Smell Like has become a cultural phenomenon among men and women. It’s because he’s perfectly balanced. He’s got the sex appeal of George Clooney (Hello, Ladies) and the likable, over-the-top manliness of those Chuck Norris facts. The resulting mix is something that makes the girls swoon, the guys high-five and everyone laugh.
It’s all about the channel, not the brand
Categories: Business
Paul Parkin, a founding partner of SALT Branding in San Francisco, had an interview with MediaPost’s Sarah Mahoney about Gen Y and brands earlier this month. Ultimately, he says, members of Gen Y trust channels more than brands. “They may not be loyal to any brand of shoes or department store, but they are loyal [...]
