The Twelve Brands of Christmas
Categories: Business
Holiday marketing is some of the most pervasive we see all year. Every season, a few brands manage to stand out in the sea of red and green, holiday cheese, joy, peace and fa-la-las.
Holidazed and Confused
Categories: Business
It’s that time of the year again, folks. Thanksgiving has come and gone, and we got through America’s answer to annual Running of the Bulls with only a few tramplings. ‘Tis the season to hang out with friends, tolerate your family, show off your ability to put shiny lights on things, and of course BUY [...]
No (Soft Drink) Taxation without Representation!
Categories: Lifestyle
New York governor David Patterson and NYC mayor Michael Bloomberg don’t want those who receive food stamps to be able to use them to purchase soda. And they want to tax soda, too! But, is that really so bad?
Is Coke’s popularity about the flavor or the all-American brand?
Categories: Business
In 1985, Coca-Cola changed their secret formula and everyone hated it. But what if that was only because they told everyone? What if Coke changed the formula and never told anyone about it? I believe the mass market wouldn’t notice it at all.
Promoted Tweets give Twitter an edge in ads
Categories: Technology
A few months ago, Twitter rolled out a new part of their service called Promoted Tweets, which are part of two paid media opportunities being offered in a private beta to select clients. This is our first glimpses into how Twitter will begin to monetize their service and what may become a fundamentally new way for advertisers to connect with consumers.
Pepsi’s revealing creativity
Categories: Business
Any avid viewer of the World Cup is aware that Diego Maradona is the unpredictable coach of Argentina’s football team. On May 26, he publically stated that if his team wins the World Cup, he would run through the streets of Buenos Aires totally nude. Pepsi then released a print ad announcing it will have its Argentinean bottles go label-less if Argentina wins the whole shebang – the tag reads, “If the coach goes naked, we will, too. Pepsi promises.”
Jet Set Millennial – Getting The Best of Every Brand
Categories: Business
By Andreana “Addy” Drencheva I live in two countries. I go to school in the USA and, although I spend only three months a year in Bulgaria, I still say that I live in Bulgaria. Both of them have their obvious perks and benefits. Both of them have their obvious negatives. One adjusts to the [...]
