The Next Great Generation

An online magazine written by and for the Millennial Generation.

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How To Be a Starbucks Addict

By on Sep 20, 2011
Categories: TNGG Weekly Columns

I love Starbucks like people love their pets. When I’m not in the store, I’m drinking their coffee at home. Like other frequent coffee house patrons, I’ve developed an addiction to the bean, and can’t go without it.

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Five Ways to Save Money

By on Mar 11, 2011
Categories: Business

The unemployment rate for people under 30 is holding strong near fifteen percent and income rates are low. Here are some tips to make your paycheck last.

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Coffee companies shouldn’t give up on Gen Y

By on Mar 10, 2011
Categories: Business

Starbucks and 7-11 revamp their caffeinated offerings to better engage us. But Time magazine reports a different story.

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Starbucks Rebrands, Changes Its Logo

By on Jan 15, 2011
Categories: Business

The coffee giant changes its iconic logo by removing the word “Starbucks” in an effort to move beyond coffee. Will Starbucks addicts the world over love it or hate it?

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What are Your Guilty Plea$ure$?

By on Dec 15, 2010
Categories: Lifestyle

Spending money on our guilty pleasures helps keep us sane and appeases our addictions — because face it, that’s what most of our guilty pleasures are… or turn into.

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10 Questions for Evan, Millennial

By on Oct 24, 2010
Categories: The Interview

I am a public relations student, soon to be professional. I have an off-color sense of humor [but no, it's not because I'm black. ;) ] I’m into politics, fashion, food, music, soccer and technology, amongst other things. I am a middle child. All opinions expressed are solely those of Evan Roberts and not that of his employers, family, friends or MacBook. There, I said it. Tweet me: @erob1

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Spoiled and Entitled: Millennials as a Whole, or Just a Bad Egg?

By on May 26, 2010
Categories: Business

Dear NBC/Today Show intern, Thanks for helping to give Gen Y a bad name — now on national television (skip to 4:30, then approximately 10:45). Sincerely, Angela Stefano *** Newsflash, Gen Y-ers: older generations (and, judging from this video, some with some serious clout in the entertainment/news industry) think we’re spoiled, self-absorbed, entitled little brats. [...]

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America’s Favorite Addiction

By on Apr 11, 2010
Categories: Lifestyle

Like so many Americans, I am an addict. I use my drug every day, I had started experimenting with it in high school and then had started more heavier use during college, switching to more potent ways to get it into my system. After starting my professional career I realized I needed to use more [...]

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Dear Parents: Go Ahead, Enable.

By on Dec 31, 2009
Categories: Business

We’ve learned a lot from you over the course of our lives. It’s true. We’ll be the first ones to admit it. But here’s the thing. Your lessons are most effective when we can see them in action. How you work with a car salesman to get what you want. A little kid who pretends [...]

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