The Golden Age of Journalism
Categories: Think
Journalism is not dying. In fact, it has come to life, and Gen Y is here to make sure it stays that way. Welcome to the Golden Age of Journalism. Not only are we out there telling stories, we are doing it effectively and will someday (hopefully) have the credibility of some of the greatest voices of the craft.
Communication best learned through wine, friends and food
Categories: Travel Week
Our travel experiences are not necessarily limited to the group tequila shot photos gracing Facebook that have become the stereotypical study abroad anecdotes. We grew up with tehcnology and as we have matured and technology has evolved, so has our way of communicating.
How the globe-trotting generation connects with airlines
Categories: Travel Week
We don’t care about brands that send out the one-size-fits-all message to the entire world. My love for Southwest isn’t just about their cheap fares or the fact that my bags can fly free. It’s their flight attendants rapping safety instructions, it’s their fun work culture, it’s about what the airline represents.
5 ways your brand can earn my loyalty
Categories: Shop
Word on the street is that Gen Y isn’t loyal to brands. Well, that’s simply not true. We’re loyal to the brands that are loyal to us – those that show genuine interest in their consumers and connect in a meaningful way. Gen Y needs more than sales and coupons. Here are five ways brands can earn our loyalty.
Snack Attack: How we feel about ‘brand ambushing’
Categories: Shop
“Brand ambushing” is seen as a way to cut through the clutter of advertising and shock consumers. The practice has been used by other brands like Domino’s and Wheat Thins. It works because it’s unusual, it creates a scene, and it really is surprising.
It’s all about the channel, not the brand
Categories: Shop
Paul Parkin, a founding partner of SALT Branding in San Francisco, had an interview with MediaPost’s Sarah Mahoney about Gen Y and brands earlier this month. Ultimately, he says, members of Gen Y trust channels more than brands. “They may not be loyal to any brand of shoes or department store, but they are loyal [...]
VIDEO: Attention Spans
Categories: Live
As access to information increases, attention spans decrease accordingly…sorry, what was I saying? What do you think? Photo Credit: daveduarte By Ian Eshelman: “I grew up in an incredibly small town in southern Vermont. As a kid, I spent a great deal of my free time playing sports and making short movies. There wasn’t a [...]
Communicating on Skype
Categories: Connect
I’m a big fan of Skype. It was first introduced to me as a cheap way to call home during my semester abroad, but I’ve many more uses for it. I think we’ll continue to see more uses for this tool as home phone numbers grow obsolete and when Skype introduces multi-user video calling next week. [...]
The Interview: Tom O’Keefe, A Millennial Teacher
Categories: Education Week, The Interview
Tom O’Keefe graduated from Villanova University with a major in Communication and a minor in Business. As a member of the Jesuit Volunteer Corps, Tom teaches a weekly writing class for high school sophomores, helps with junior college counseling and tutors algebra. He shares his thoughts on the role of technology in the classroom, his [...]
Do we have what it takes to be The Next Great Generation?
Categories: Think
We think we’re so freakin’ special. Here we are with our individuality, our technology, our repetitive stress injuries. Not only do we feel different from other generations, we feel the need to point out how different from everyone we really are. We have absolutely no doubt that we, as a group, are entitled to a [...]
