Reconnecting with the [hand]written word
Categories: Technology
Like most Millennials, I spend a hefty portion of my day glued to my smart phone and a computer, constantly responding and writing a mess of emails. But last night, I wrote a letter.
Networking resource, not a time-waster
Categories: Technology
A new report shows that Facebook has now surpassed Google in the amount of time users spend looking at the site. From network TV morning shows to staff meetings, the older crowd is obsessing over how to deal with us and our modes of communication. But it’s really time to realize that social is a resource, not just a waste of time.
Mom texting: It’s growing on me
Categories: Family Week
When my mom began to text me during my freshman year at Boston College, at first it made me feel wildly uncomfortable. Beyond the wrongful use of abbreviations, during our first few conversations via text, I felt that my mother was entering a sacred territory. But now, mom texting feels familiar and similar to the notes I used to get with my lunch bag when I was in grade school.
The Golden Age of Journalism
Categories: Current Events
Journalism is not dying. In fact, it has come to life, and Gen Y is here to make sure it stays that way. Welcome to the Golden Age of Journalism. Not only are we out there telling stories, we are doing it effectively and will someday (hopefully) have the credibility of some of the greatest voices of the craft.
Communication best learned through wine, friends and food
Categories: Travel Week
Our travel experiences are not necessarily limited to the group tequila shot photos gracing Facebook that have become the stereotypical study abroad anecdotes. We grew up with tehcnology and as we have matured and technology has evolved, so has our way of communicating.
How the globe-trotting generation connects with airlines
Categories: Travel Week
We don’t care about brands that send out the one-size-fits-all message to the entire world. My love for Southwest isn’t just about their cheap fares or the fact that my bags can fly free. It’s their flight attendants rapping safety instructions, it’s their fun work culture, it’s about what the airline represents.
5 ways your brand can earn my loyalty
Categories: Business
Word on the street is that Gen Y isn’t loyal to brands. Well, that’s simply not true. We’re loyal to the brands that are loyal to us – those that show genuine interest in their consumers and connect in a meaningful way. Gen Y needs more than sales and coupons. Here are five ways brands can earn our loyalty.
Snack Attack: How we feel about ‘brand ambushing’
Categories: Business
“Brand ambushing” is seen as a way to cut through the clutter of advertising and shock consumers. The practice has been used by other brands like Domino’s and Wheat Thins. It works because it’s unusual, it creates a scene, and it really is surprising.
It’s all about the channel, not the brand
Categories: Business
Paul Parkin, a founding partner of SALT Branding in San Francisco, had an interview with MediaPost’s Sarah Mahoney about Gen Y and brands earlier this month. Ultimately, he says, members of Gen Y trust channels more than brands. “They may not be loyal to any brand of shoes or department store, but they are loyal [...]
VIDEO: Attention Spans
Categories: Lifestyle
As access to information increases, attention spans decrease accordingly…sorry, what was I saying? What do you think? Photo Credit: daveduarte By Ian Eshelman: “I grew up in an incredibly small town in southern Vermont. As a kid, I spent a great deal of my free time playing sports and making short movies. There wasn’t a [...]
