By Kara Feigenbaum: “Hi I’m Kara. I’m a senior marketing communications major at Emerson College, with a strong interest in PR and social media. I’m a fashion and style enthusiast, who is always on the prowl for media, fashion, and … Continued
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15 Ways Millennials Think About Brands
In the 1980s brands became thought of at more than symbols, but rather as positions in people’s minds. Today brands are changing again, and it’s easy to see if you pay attention to Gen Y. We use brands as language and we feel personal ownership over them.
