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	<title>The Next Great Generation &#187; depth of story</title>
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	<link>http://www.thenextgreatgeneration.com</link>
	<description>An online magazine written by and for the Millennial Generation.</description>
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		<title>What’s Your Story?</title>
		<link>http://www.thenextgreatgeneration.com/2009/11/brands-storytelling-to-gen-y/</link>
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		<pubDate>Thu, 19 Nov 2009 12:00:27 +0000</pubDate>
		<dc:creator>Dylan Klymenko</dc:creator>
				<category><![CDATA[Arts & Entertainment]]></category>
		<category><![CDATA[brand manager]]></category>
		<category><![CDATA[depth of story]]></category>
		<category><![CDATA[Kseniya Simonova]]></category>
		<category><![CDATA[video length]]></category>
		<category><![CDATA[wwII story]]></category>

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		<description><![CDATA[If you caught a brand manager on the street (with a giant net and sedatives&#8230; don&#8217;t let it bite you!) and asked for a description of the Millennial consumer, you&#8217;d hear about how selfish, arrogant, and apathetic our generation is. The brand manager would mumble through the net about how Millennials don&#8217;t seem to care [...]]]></description>
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