A generation of dimwits? I don’t think so!
Categories: Create
According to Newsweek, the creativity quotient of American kids is in decline. (Cue disgruntled groans.) The truth isn’t that we’re less creative. We’re redefining creativity – and just because we create and think differently than previous generations doesn’t mean we’re the dimwits they make us out to be.
In Love with Social Media (No, Seriously)
Categories: Connect
Oxytocin is a chemical that heightens feelings of love in the human brain. Recent studies and experiments have shown that using Twitter and other forms of social media actually release the chemical, making humans feel happier and relaxed, the more they interact with friends online.
Why Millennials love Mad Men
Categories: Create
Unless you’ve been living under a rock, you know that Mad Men is a television drama like no other, with opportunities like no other. People of every age adore the characters, and it is understandable why older generations would want to see or relive some of their earlier years; nostalgia is a powerful drug. But why would Millennials be interested in a show set in a time when our parents were mere children, if they were even born at all?
Over-the-counter loyalty: Tylenol vs. Advil
Categories: Drug Week
Just because I’m not a mother running around all day after my kids or a hardworking executive of a high-profile company does not mean I don’t get headaches. Or backaches. Or cramps. I do. And so does the rest of my generation. But Tylenol and Advil advertising campaigns don’t seem to think so.
Snack Attack: How we feel about ‘brand ambushing’
Categories: Shop
“Brand ambushing” is seen as a way to cut through the clutter of advertising and shock consumers. The practice has been used by other brands like Domino’s and Wheat Thins. It works because it’s unusual, it creates a scene, and it really is surprising.
If Google Me is a Facebook killer, sign me up
Categories: Connect
The rumor mill is abuzz about Google’s potential “Facebook Killer” after Digg founder Kevin Rose tweeted that Google is preparing to release a social network called Google Me to compete with Facebook. Well, it’s about damn time.
A Different Kind of Activism
Categories: Think
Generation Y doesn’t march on the streets. Instead they take to Facebook and Twitter to protest. Could it be, though, that this is just as effective?
Where you at? Check in.
Categories: Connect
Location-based social networking sites, such as Foursquare, Gowalla, and others, may be just the thing marketers need to improve advertising based on behavioral targeting. Even the verb “to check in” is changing in connotation, as these social applications grow in popularity.
Facebook: A Resume of Love?
Categories: Connect
Facebook ruined dating. Kind of. On the one hand, the site causes neurosis, over-analysis, obsession and all things that stomp any fledgling relationship to death. On the other hand, it also makes it harder for lies, cheating and deceit, perhaps forcing stray-prone partners into submission.
LOL (Cats) is serious business
Categories: Connect
Ben Huh created the ICanHasACheezburger network of blogs and has since built an empire of silly inside jokes and internet memes. But the sites’ distractions aren’t necessarily a bad thing, and Gen Y entrepreneurs can take a hint from Huh.
