In the Auto World, Size Matters to Gen Y
**This article was composed by myself and fellow TNGG member Harvey Simmons.
In contrast to a people who, at the dawn of the millennium, lived for the powerful guzzling SUV, Generation Y has gone Euro. Compact is back, and it is not just about gas prices this time. According to a recent study from Iconoculture, Millennials [...]
Do You Really Need Web Access In Your Car? Ford Says Yes
Ford SYNC is a positive initiative: anything that keeps eyes focused on the road rather than on BlackBerries, iPods, and Garmins seems like a step in the right direction, and the concepts of voice-activated dialing, hands-free texting, and voice-triggered MP3 controls fall neatly into that category. However, the most recent development to the SYNC system has me wondering whether Ford is following their step forward with two giant leaps back.
Interactive Marketing To Millennials
Consumers demand control.
Create interactive experiences.
Consumers want to be involved.
But not really. It’s not that easy. The problem is twofold: poorly executed “participatory” marketing and the average consumer’s apathy. In fact, a recent emarketer study revealed that the majority of millennials spend most of their free time watching tv.
I think there’s a lot of ineffective check-listing [...]
The Interview: Dylan Klymenko on Ford’s Fiesta Movement
Earlier this year, Ford Motor Company announced a social media experiment which drew over 4,000 applications. At the end of April 2009, 4,000 were narrowed down to the one hundred who would represent what was called the Fiesta Movement. These hundred people were given the title of Agents in this movement, and, with that title, [...]
