A Different Kind of Activism
Categories: Current Events
Generation Y doesn’t march on the streets. Instead they take to Facebook and Twitter to protest. Could it be, though, that this is just as effective?
Hey BP, clean up your image, save your brand
Categories: Business
Gen Y is known to be both passionate and stubborn. We’re loyal to the brands we love, but we’re also loyal to the boycotts of brands we hate. This will be a major problem for BP in the future, as Gen Y will potentially avoid their brand and products for years to come.
Scion sells the cool factor
Categories: Business
Toyota has issues connecting with Gen Y, but their Scion branch goes the distance to capture Millennials through personalization options. With Scion, the car is uniquely yours, and we all know how Millennials feel about individuality. Still, the Toyota brand still has a long way to go to get our attention.
Banking’s next generation
Categories: Business
DBS Bank in Singapore is reaching out to Gen Y by launching the “I-Designed-A-Bank” contest. By using crowdsourcing, the contest aims to find out firsthand from the younger demographic what exactly they want in a bank.
The economics of Gen Y
Categories: Business
High school, college, job: the path of Gen Y’s life, as dictated by the society we grew up in. Unfortunately, it seems that the last step of our oh-so-carefully structured process has become unattainable. We worked so hard for a future of certain compensation that we may not get. However, despite our dismal circumstances, we are not as fiscally responsible as we would like to believe.
It’s all about the channel, not the brand
Categories: Business
Paul Parkin, a founding partner of SALT Branding in San Francisco, had an interview with MediaPost’s Sarah Mahoney about Gen Y and brands earlier this month. Ultimately, he says, members of Gen Y trust channels more than brands. “They may not be loyal to any brand of shoes or department store, but they are loyal [...]
Gen Y, activism and Obama
Categories: Current Events
This is one in a series of interviews we’ll be doing with TNGG writers so readers can get a better sense of who they are, what they care about, and the issues and ideas that are on their minds. Sometimes, I’ll chat with them, and other times writers will interview writers. This brief interview, conducted [...]
Gen Y waiting for our defining moment
Categories: Technology
Gen Y begins in 1978. That was the moment the birth rate began to increase again, indicating that we are the children of the Baby Boomers. A lot of people dismiss generation theory as silly, but I don’t think so.
The Internet job hunt
Categories: Business
Here I stand, halfway through my college career, and I look to the graduating class of 2010 for some answers. Are there jobs for us Millennials? Or should I just give up now, return to the confines of my small town and forget about financial independence? Sure, we had an economic recession, and jobs are [...]
Is Facebook Ruining Dating for Gen Y?
Categories: Lifestyle
As seen in my last post, social media is an integral part of my life, like many Gen Y’ers. However, I think that social media may be ruining a crucial part of our lives – dating. A surprising statement for someone that shares her life with strangers 24/7, but raise your hand if you’ve ever [...]
