The idea behind the “Good Enough” revolution is that quality simply isn’t the top priority it once was to consumers. However, it may just be that Gen Y is changing their ideas of “benefits” and “value.” Just because we’re focusing more on price and convenience than on features and power doesn’t mean that those new products are inferior.
For many consumers, content doesn’t exist as a physical thing anymore. Instead, content is something you buy the rights to own and enjoy. Once I buy a movie, I own a physical copy as well as the right to rip and burn as many copies as I want for myself. But, this leads some to ask, how many times do I have to pay for it?
By Andreana “Addy” Drencheva I live in two countries. I go to school in the USA and, although I spend only three months a year in Bulgaria, I still say that I live in Bulgaria. Both of them have their … Continued
OK, so I’m a Millennial. I’m supposed to love the Internet for all its glory, and I’m supposed to browse sites like YouTube and Hulu with close to religious devotion. Too bad I don’t. It may come as a surprise … Continued
By Brenna Hanly My generation steals music. We are thieves. Every year we snare seven billion songs without paying for them. True some of us fork over $1.29 to the online music monopoly known as Apple. Right now those are … Continued
Over the past few weeks, upon breaking the news that Hulu may start charging for content, the response among my friends has been almost universally the same – a look of shock or disbelief followed by a dismayed, “but, I … Continued
