The Golden Age of Journalism
Categories: Think
Journalism is not dying. In fact, it has come to life, and Gen Y is here to make sure it stays that way. Welcome to the Golden Age of Journalism. Not only are we out there telling stories, we are doing it effectively and will someday (hopefully) have the credibility of some of the greatest voices of the craft.
People are not cars: My take on the world of online dating
Categories: Connect
The online dating experience, while beneficial in some ways, leaves much to be desired. Judging on physical specs (height, smile, body type) is the way we date these days, but the Internet doesn’t allow us the ability to use our instincts and really like someone for who they are, as opposed to meeting in person.
A generation of dimwits? I don’t think so!
Categories: Create
According to Newsweek, the creativity quotient of American kids is in decline. (Cue disgruntled groans.) The truth isn’t that we’re less creative. We’re redefining creativity – and just because we create and think differently than previous generations doesn’t mean we’re the dimwits they make us out to be.
Net deal virtually screws world with pants still on
Categories: Connect
We have just lived through the Golden Age of the Internet. The days of free and equal access (to say nothing of anonymity) may soon whiz by us altogether, as Google, Verizon and the U.S. Congress move to limit net neutrality. We need to stand up and care about this. It is the most important First Amendment issue of our time.
A Different Kind of Activism
Categories: Think
Generation Y doesn’t march on the streets. Instead they take to Facebook and Twitter to protest. Could it be, though, that this is just as effective?
Online universities: friend or foe?
Categories: Grow
Last week, Fox News’s Glenn Beck announced the launch of “Beck University.” What constitutes a university, or even an academic program? Where should we draw the line at marketing online “programs” as a university? Who is really qualified to teach? And if anyone can start their own online academic program, who can we trust?
Video killed the radio star, Internet killed the MTV VJ
Categories: Connect
MTV is running a contest to fill the gaping holes left in our hearts by the departure of VJ favorites Carson Daly, La La Vasquez and Quddus (and, you know, actual music videos from the network’s airwaves) with something new – a Twitter Jockey.
It’s all about the channel, not the brand
Categories: Shop
Paul Parkin, a founding partner of SALT Branding in San Francisco, had an interview with MediaPost’s Sarah Mahoney about Gen Y and brands earlier this month. Ultimately, he says, members of Gen Y trust channels more than brands. “They may not be loyal to any brand of shoes or department store, but they are loyal [...]
A new editor, new ideas and a more active TNGG community
Categories: Grow
For the last seven months, this blog has been a place for Gen Y writers to express their opinions, share their ideas, and speak for themselves. The idea has been to counter the labels – entitled, unfocused, lazy – pasted upon this generation by much of the media. But what began as an experiment has [...]
The Gen Y Attention Span: Does it Exist??
Categories: Live
One popular belief is that Gen Yers have a short attention span; it’s known as a generational form of ADD. A combination of our dedication and reliance on multitasking, and trying to be as efficient and effective as possible, has given birth to this belief. Gen Y doesn’t have a shorter attention span that other [...]
