Welcome to College! Now Buy Our Stuff
Categories: Business
Big brands are infiltrating students’ schedules, wardrobes, and spare time in order to grow their footprint among university youths.
Two Birds with One Idea: Toyota Targets Millennials, Parents with Venza Ads
Categories: Business
Newsflash: Millennials can laugh at ourselves, and we think the Venza commercials are pretty great. Here’s why.
Transmedia Storytelling? How ARGs are the Future of Marketing
Categories: Business
Can Alternate Reality Games be the future of marketing?
Christian Rock: Using Beats to Win the World for God
Categories: Religion Week
Through music, Christian artists can relay their message of peace without forcing Bible verses down the throats of their listeners. Artists such as Katy Perry, Creed and Insane Clown Posse all have deep roots in Christianity.
Voting with ballots and dollars
Categories: Current Events
We are voting each and every day with every dollar we spend. From the movies we see, to the shoes we buy, to the stores that which we choose to shop in and the stores we don’t, we take politics into our own hands.
How to Choose your own Adventure
Categories: Career Week
I wake up every morning excited for what the day will bring and what new opportunities I will come across. What will happen when I wake up tomorrow? I’m not sure, but I know I am going to work hard, help my clients as much as possible and enjoy what I do.
The Millennials take on the Future of Marketing
Categories: Business
Last week, The Next Great Generation.com hosted a panel at Boston’s Future M conference entitled “How Gen Y will affect the Future of Marketing, Or You’re Screwed if You Don’t Get With the Program.” It was super-fun!
Is Coke’s popularity about the flavor or the all-American brand?
Categories: Business
In 1985, Coca-Cola changed their secret formula and everyone hated it. But what if that was only because they told everyone? What if Coke changed the formula and never told anyone about it? I believe the mass market wouldn’t notice it at all.
Will you play in the game layer on top of the world?
Categories: Technology
The decade of the “social layer,” built by Facebook, is over; the next decade will be all about the “game layer.” Gaming is a ubiquitous part of life. We know how to complete missions, collect items, level up, and beat the bad guys because we grew up playing video games. And when marketers catch on, it’ll be a game-changer.
Recent branding efforts get near-failing grade
Categories: Business
In order to sell a product to a Millennial successfully, a brand needs to use the right tone, understand our humor, and not talk to us like we’re idiots. Two recent marketing campaigns apparently didn’t get the message.
