The ‘Good Enough’ revolution is just a way of life
Categories: Shop
The idea behind the “Good Enough” revolution is that quality simply isn’t the top priority it once was to consumers. However, it may just be that Gen Y is changing their ideas of “benefits” and “value.” Just because we’re focusing more on price and convenience than on features and power doesn’t mean that those new products are inferior.
It’s all about the channel, not the brand
Categories: Shop
Paul Parkin, a founding partner of SALT Branding in San Francisco, had an interview with MediaPost’s Sarah Mahoney about Gen Y and brands earlier this month. Ultimately, he says, members of Gen Y trust channels more than brands. “They may not be loyal to any brand of shoes or department store, but they are loyal [...]
The Gen Y Attention Span: Does it Exist??
Categories: Live
One popular belief is that Gen Yers have a short attention span; it’s known as a generational form of ADD. A combination of our dedication and reliance on multitasking, and trying to be as efficient and effective as possible, has given birth to this belief. Gen Y doesn’t have a shorter attention span that other [...]
Playing Catch Up
Categories: Education Week
Allow me to set the stage. There’s a beautiful backdrop. The trees, painted on the flats because it’s a junior high play, are vibrant with various shades and hues of green. The shade they give off looks inviting, like you want to take your dog Skip and have a picnic in it. The birds, oh [...]
Grad School? No Thanks.
Categories: Education Week
With my undergraduate commencement ceremony just a few weeks away I’m more calm about my future than many of my other peers. Family members and strangers, curious about my plans, have asked the same question countless times: Why aren’t you going to grad school? It’s not exactly news that the job prospects for recent graduates [...]
The Interview: Alex Cattoni “Personal development junkie. Marketing diva. Thrill-seeker.”
Categories: The Interview
Much has been thought, written and said about the ideal Gen Y lifestyle on this blog. Most of us dream it but Alex Cattoni is among the lucky few that lives it. She’s “living the dream” as a Senior Marketer in MindValley (an awesome company featured in TNGG’s Work Posts). Two years ago, she packed [...]
Why future innovators are packing their bags to Kuala Lumpur, Malaysia
Categories: Grow
Alexandra Cattoni just returned from a trip to India. In the past two years, she has been to 23 different countries, lived in Europe and Malaysia, photographed some incredible places, gone scuba diving in Australia and has done all this while working full time. And no, she is not a travel photographer. Alex is an Internet [...]
Interview with Melanie Danko, aspiring woman executive
Categories: The Interview
Who else better to interview for TNGG than a fellow Gen Y, career woman, and outspoken blogger? Melanie Danko is the epitome of Gen Y’s “have-it-all” approach to life. She’s got the career, the lifestyle, the smarts, and still makes time to be a girl and have some fun. Read on to figure out how she does it, why [...]
The Interview: Dylan Klymenko on Ford’s Fiesta Movement
Categories: The Interview
Earlier this year, Ford Motor Company announced a social media experiment which drew over 4,000 applications. At the end of April 2009, 4,000 were narrowed down to the one hundred who would represent what was called the Fiesta Movement. These hundred people were given the title of Agents in this movement, and, with that title, [...]
Tweets for Sale
Categories: Connect
As I sat down to write this entry, I had a hard time deciding whether to write it from a marketer’s perspective or an individual’s perspective, but then I considered that the lines between a marketer and an individual have blurred. A marketer’s best bet is to represent itself as the real individual or individuals [...]
