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	<title>The Next Great Generation &#187; marketing</title>
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	<link>http://www.thenextgreatgeneration.com</link>
	<description>An online magazine written by and for the Millennial Generation.</description>
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		<title>Welcome to College! Now Buy Our Stuff</title>
		<link>http://www.thenextgreatgeneration.com/2011/09/welcome-to-college-now-buy-our-stuff/</link>
		<comments>http://www.thenextgreatgeneration.com/2011/09/welcome-to-college-now-buy-our-stuff/#comments</comments>
		<pubDate>Tue, 20 Sep 2011 13:35:58 +0000</pubDate>
		<dc:creator>Kate Greenough</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[college]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[new ad campaigns]]></category>
		<category><![CDATA[new in advertising]]></category>

		<guid isPermaLink="false">http://www.thenextgreatgeneration.com/?p=23839</guid>
		<description><![CDATA[Big brands are infiltrating students’ schedules, wardrobes, and spare time in order to grow their footprint among university youths.]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Two Birds with One Idea: Toyota Targets Millennials, Parents with Venza Ads</title>
		<link>http://www.thenextgreatgeneration.com/2011/09/two-birds-with-one-idea-toyota-targets-millennials-parents-with-venza-ads/</link>
		<comments>http://www.thenextgreatgeneration.com/2011/09/two-birds-with-one-idea-toyota-targets-millennials-parents-with-venza-ads/#comments</comments>
		<pubDate>Mon, 12 Sep 2011 17:00:01 +0000</pubDate>
		<dc:creator>Alex Pearlman</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[ads]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[Boomers]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[Brands]]></category>
		<category><![CDATA[buying a car]]></category>
		<category><![CDATA[cars]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[parents]]></category>
		<category><![CDATA[shopping]]></category>
		<category><![CDATA[toyota]]></category>
		<category><![CDATA[young professionals]]></category>

		<guid isPermaLink="false">http://www.thenextgreatgeneration.com/?p=23599</guid>
		<description><![CDATA[Newsflash: Millennials can laugh at ourselves, and we think the Venza commercials are pretty great. Here's why.]]></description>
		<wfw:commentRss>http://www.thenextgreatgeneration.com/2011/09/two-birds-with-one-idea-toyota-targets-millennials-parents-with-venza-ads/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
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		<title>Transmedia Storytelling? How ARGs are the Future of Marketing</title>
		<link>http://www.thenextgreatgeneration.com/2011/09/args-marketing-transmedia-storytelling/</link>
		<comments>http://www.thenextgreatgeneration.com/2011/09/args-marketing-transmedia-storytelling/#comments</comments>
		<pubDate>Thu, 08 Sep 2011 13:31:10 +0000</pubDate>
		<dc:creator>Siya Africa</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Alternative Reality Games]]></category>
		<category><![CDATA[fairytale story]]></category>
		<category><![CDATA[games]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[storytelling]]></category>

		<guid isPermaLink="false">http://www.thenextgreatgeneration.com/?p=23303</guid>
		<description><![CDATA[Can Alternate Reality Games be the future of marketing?]]></description>
		<wfw:commentRss>http://www.thenextgreatgeneration.com/2011/09/args-marketing-transmedia-storytelling/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Christian Rock: Using Beats to Win the World for God</title>
		<link>http://www.thenextgreatgeneration.com/2010/12/christian-rock-using-beats-to-win-the-world-for-god/</link>
		<comments>http://www.thenextgreatgeneration.com/2010/12/christian-rock-using-beats-to-win-the-world-for-god/#comments</comments>
		<pubDate>Wed, 22 Dec 2010 22:00:14 +0000</pubDate>
		<dc:creator>Jamie Caccavaro</dc:creator>
				<category><![CDATA[Religion Week]]></category>
		<category><![CDATA[christian rock]]></category>
		<category><![CDATA[creed]]></category>
		<category><![CDATA[fame]]></category>
		<category><![CDATA[insane clown posse]]></category>
		<category><![CDATA[katy perry]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[scott stapp]]></category>
		<category><![CDATA[spirituality]]></category>
		<category><![CDATA[switchfoot]]></category>

		<guid isPermaLink="false">http://www.thenextgreatgeneration.com/?p=10993</guid>
		<description><![CDATA[Through music, Christian artists can relay their message of peace without forcing Bible verses down the throats of their listeners. Artists such as Katy Perry, Creed and Insane Clown Posse all have deep roots in Christianity.]]></description>
		<wfw:commentRss>http://www.thenextgreatgeneration.com/2010/12/christian-rock-using-beats-to-win-the-world-for-god/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
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		<title>Voting with ballots and dollars</title>
		<link>http://www.thenextgreatgeneration.com/2010/11/voting-with-ballots-and-dollars/</link>
		<comments>http://www.thenextgreatgeneration.com/2010/11/voting-with-ballots-and-dollars/#comments</comments>
		<pubDate>Sat, 27 Nov 2010 14:29:10 +0000</pubDate>
		<dc:creator>Niles Emerick</dc:creator>
				<category><![CDATA[Current Events]]></category>
		<category><![CDATA[activism]]></category>
		<category><![CDATA[change]]></category>
		<category><![CDATA[consumerism]]></category>
		<category><![CDATA[elections]]></category>
		<category><![CDATA[Gen Y]]></category>
		<category><![CDATA[involvment]]></category>
		<category><![CDATA[leadership]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[mid-terms]]></category>
		<category><![CDATA[millenials]]></category>
		<category><![CDATA[obama]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[participation]]></category>
		<category><![CDATA[politics]]></category>
		<category><![CDATA[social]]></category>
		<category><![CDATA[viral]]></category>

		<guid isPermaLink="false">http://www.thenextgreatgeneration.com/?p=9909</guid>
		<description><![CDATA[We are voting each and every day with every dollar we spend. From the movies we see, to the shoes we buy, to the stores that which we choose to shop in and the stores we don’t, we take politics into our own hands.]]></description>
		<wfw:commentRss>http://www.thenextgreatgeneration.com/2010/11/voting-with-ballots-and-dollars/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>How to Choose your own Adventure</title>
		<link>http://www.thenextgreatgeneration.com/2010/10/how-to-choose-your-own-adventure/</link>
		<comments>http://www.thenextgreatgeneration.com/2010/10/how-to-choose-your-own-adventure/#comments</comments>
		<pubDate>Wed, 27 Oct 2010 20:45:45 +0000</pubDate>
		<dc:creator>Todd Liss</dc:creator>
				<category><![CDATA[Career Week]]></category>
		<category><![CDATA[entrepreneurship]]></category>
		<category><![CDATA[graduate school]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[MBA]]></category>
		<category><![CDATA[start-up]]></category>

		<guid isPermaLink="false">http://www.thenextgreatgeneration.com/?p=8855</guid>
		<description><![CDATA[I wake up every morning excited for what the day will bring and what new opportunities I will come across. What will happen when I wake up tomorrow? I'm not sure, but I know I am going to work hard, help my clients as much as possible and enjoy what I do.]]></description>
		<wfw:commentRss>http://www.thenextgreatgeneration.com/2010/10/how-to-choose-your-own-adventure/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>The Millennials take on the Future of Marketing</title>
		<link>http://www.thenextgreatgeneration.com/2010/10/the-millennials-take-on-the-future-of-marketing/</link>
		<comments>http://www.thenextgreatgeneration.com/2010/10/the-millennials-take-on-the-future-of-marketing/#comments</comments>
		<pubDate>Tue, 12 Oct 2010 17:03:52 +0000</pubDate>
		<dc:creator>Next Great</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[#tnggpanel]]></category>
		<category><![CDATA[future M]]></category>
		<category><![CDATA[gemvara]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[panel discussion]]></category>
		<category><![CDATA[scvngr]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.thenextgreatgeneration.com/?p=8431</guid>
		<description><![CDATA[Last week, The Next Great Generation.com hosted a panel at Boston's Future M conference entitled "How Gen Y will affect the Future of Marketing, Or You're Screwed if You Don't Get With the Program." It was super-fun!]]></description>
		<wfw:commentRss>http://www.thenextgreatgeneration.com/2010/10/the-millennials-take-on-the-future-of-marketing/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Is Coke&#8217;s popularity about the flavor or the all-American brand?</title>
		<link>http://www.thenextgreatgeneration.com/2010/10/is-cokes-popularity-about-the-flavor-or-the-all-american-brand/</link>
		<comments>http://www.thenextgreatgeneration.com/2010/10/is-cokes-popularity-about-the-flavor-or-the-all-american-brand/#comments</comments>
		<pubDate>Wed, 06 Oct 2010 17:40:44 +0000</pubDate>
		<dc:creator>Ketan Deshpande</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Brands]]></category>
		<category><![CDATA[Coca-Cola]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[pepsi challenge]]></category>
		<category><![CDATA[taste test]]></category>

		<guid isPermaLink="false">http://www.thenextgreatgeneration.com/?p=8317</guid>
		<description><![CDATA[In 1985, Coca-Cola changed their secret formula and everyone hated it. But what if that was only because they told everyone? What if Coke changed the formula and never told anyone about it? I believe the mass market wouldn’t notice it at all.]]></description>
		<wfw:commentRss>http://www.thenextgreatgeneration.com/2010/10/is-cokes-popularity-about-the-flavor-or-the-all-american-brand/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Will you play in the game layer on top of the world?</title>
		<link>http://www.thenextgreatgeneration.com/2010/10/will-you-play-in-the-game-layer-on-top-of-the-world/</link>
		<comments>http://www.thenextgreatgeneration.com/2010/10/will-you-play-in-the-game-layer-on-top-of-the-world/#comments</comments>
		<pubDate>Tue, 05 Oct 2010 13:10:38 +0000</pubDate>
		<dc:creator>Tom Miesen</dc:creator>
				<category><![CDATA[Technology]]></category>
		<category><![CDATA[Brands]]></category>
		<category><![CDATA[future M]]></category>
		<category><![CDATA[game layer on top of the world]]></category>
		<category><![CDATA[mario cart]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[scvngr]]></category>
		<category><![CDATA[seth Priebatsch]]></category>

		<guid isPermaLink="false">http://www.thenextgreatgeneration.com/?p=8250</guid>
		<description><![CDATA[The decade of the “social layer,” built by Facebook, is over; the next decade will be all about the “game layer.” Gaming is a ubiquitous part of life. We know how to complete missions, collect items, level up, and beat the bad guys because we grew up playing video games. And when marketers catch on, it'll be a game-changer. ]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Recent branding efforts get near-failing grade</title>
		<link>http://www.thenextgreatgeneration.com/2010/09/recent-branding-efforts-get-near-failing-grade/</link>
		<comments>http://www.thenextgreatgeneration.com/2010/09/recent-branding-efforts-get-near-failing-grade/#comments</comments>
		<pubDate>Tue, 28 Sep 2010 17:45:23 +0000</pubDate>
		<dc:creator>Tom Miesen</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[ad campaign]]></category>
		<category><![CDATA[cats]]></category>
		<category><![CDATA[drake university]]></category>
		<category><![CDATA[funny]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[transparency]]></category>
		<category><![CDATA[viral]]></category>

		<guid isPermaLink="false">http://www.thenextgreatgeneration.com/?p=8106</guid>
		<description><![CDATA[In order to sell a product to a Millennial successfully, a brand needs to use the right tone, understand our humor, and not talk to us like we’re idiots. Two recent marketing campaigns apparently didn’t get the message.]]></description>
		<wfw:commentRss>http://www.thenextgreatgeneration.com/2010/09/recent-branding-efforts-get-near-failing-grade/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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