In order to sell a product to a Millennial successfully, a brand needs to use the right tone, understand our humor, and not talk to us like we’re idiots. Two recent marketing campaigns apparently didn’t get the message.
marketing
Promoted Tweets give Twitter an edge in ads
A few months ago, Twitter rolled out a new part of their service called Promoted Tweets, which are part of two paid media opportunities being offered in a private beta to select clients. This is our first glimpses into how Twitter will begin to monetize their service and what may become a fundamentally new way for advertisers to connect with consumers.
The ‘Good Enough’ revolution is just a way of life
The idea behind the “Good Enough” revolution is that quality simply isn’t the top priority it once was to consumers. However, it may just be that Gen Y is changing their ideas of “benefits” and “value.” Just because we’re focusing more on price and convenience than on features and power doesn’t mean that those new products are inferior.
It’s all about the channel, not the brand
Paul Parkin, a founding partner of SALT Branding in San Francisco, had an interview with MediaPost’s Sarah Mahoney about Gen Y and brands earlier this month. Ultimately, he says, members of Gen Y trust channels more than brands. “They may … Continued
The Gen Y Attention Span: Does it Exist??
One popular belief is that Gen Yers have a short attention span; it’s known as a generational form of ADD. A combination of our dedication and reliance on multitasking, and trying to be as efficient and effective as possible, has … Continued
Playing Catch Up
Allow me to set the stage. There’s a beautiful backdrop. The trees, painted on the flats because it’s a junior high play, are vibrant with various shades and hues of green. The shade they give off looks inviting, like you … Continued
Grad School? No Thanks.
With my undergraduate commencement ceremony just a few weeks away I’m more calm about my future than many of my other peers. Family members and strangers, curious about my plans, have asked the same question countless times: Why aren’t you … Continued
The Interview: Alex Cattoni “Personal development junkie. Marketing diva. Thrill-seeker.”
Much has been thought, written and said about the ideal Gen Y lifestyle on this blog. Most of us dream it but Alex Cattoni is among the lucky few that lives it. She’s “living the dream” as a Senior Marketer … Continued
Why future innovators are packing their bags to Kuala Lumpur, Malaysia
Alexandra Cattoni just returned from a trip to India. In the past two years, she has been to 23 different countries, lived in Europe and Malaysia, photographed some incredible places, gone scuba diving in Australia and has done all this while … Continued
Interview with Melanie Danko, aspiring woman executive
By Sarah Merion Who else better to interview for TNGG than a fellow Gen Y, career woman, and outspoken blogger? Melanie Danko is the epitome of Gen Y’s “have-it-all” approach to life. She’s got the career, the lifestyle, the smarts, and still makes time … Continued
