Bad boys and girls will be bad boys and girls.
Categories: Lifestyle
Recently, the FDA ruled severe restrictions on how tobacco companies can advertise. So, does it even matter? Fact is that teen smoking has declined in the past decade. Check any source. But what are we going to attribute that to? Have increased regulation and ambitious campaigns to educate our youth on the dangers of smoking [...]
The Interview: Carol Phillips, Millennial Marketer
Categories: The Interview
The founder of Brand Amplitude and an instructor in Notre Dame’s undergraduate and MBA programs, Carol Phillips has been researching and writing about Millennials for a long time. Here she shares answers to TNGG’s questions about why her generation cares so much about ours. How long have you been covering and researching Millennials? The first [...]
