Our Fave Ad Campaigns of the Past Year
Categories: Business
There have been some pretty awesome ads over the past year, the best coming from agencies with social and digital tools that are putting a refreshing spin on traditional media.
5 ways your brand can earn my loyalty
Categories: Business
Word on the street is that Gen Y isn’t loyal to brands. Well, that’s simply not true. We’re loyal to the brands that are loyal to us – those that show genuine interest in their consumers and connect in a meaningful way. Gen Y needs more than sales and coupons. Here are five ways brands can earn our loyalty.
What we talk about when we talk about loving brands
Categories: Business
If you want to sell me something, give me an experience, tell me a story, or be my friend. Simple recognition, which once worked so well, suddenly isn’t good enough anymore. Instead, we now look to have a slick user interface, or just a warm smile. I’m a human being. Give me a great experience, I’ll come back. And I’ll bring my friends.
Swan diving into the best night of your life
Categories: Business
It takes more than some chiseled pecs and a cobblestone mid-section to win over Gen Y, but it doesn’t hurt. The Man Your Man Could Smell Like has become a cultural phenomenon among men and women. It’s because he’s perfectly balanced. He’s got the sex appeal of George Clooney (Hello, Ladies) and the likable, over-the-top manliness of those Chuck Norris facts. The resulting mix is something that makes the girls swoon, the guys high-five and everyone laugh.
