Staying connected between the sun and the screen
Categories: Connect
Millennials are the most technologically connected generation to date. We don’t need to spend the summer on the beach or at the basketball courts to interact with our friends. but we haven’t given up the summer days of lounging in the sun and enjoying the great outdoors.
The Golden Age of Journalism
Categories: Think
Journalism is not dying. In fact, it has come to life, and Gen Y is here to make sure it stays that way. Welcome to the Golden Age of Journalism. Not only are we out there telling stories, we are doing it effectively and will someday (hopefully) have the credibility of some of the greatest voices of the craft.
Power and Influence: Gen Y’s Moguls
Categories: Shop
Few celebrities are as equipped to promote themselves as Gen Y celebrities are. Indeed, three such Millennials are shaking up the entertainment and business landscapes by using whatever means necessary to grow their ventures.
In Love with Social Media (No, Seriously)
Categories: Connect
Oxytocin is a chemical that heightens feelings of love in the human brain. Recent studies and experiments have shown that using Twitter and other forms of social media actually release the chemical, making humans feel happier and relaxed, the more they interact with friends online.
5 ways your brand can earn my loyalty
Categories: Shop
Word on the street is that Gen Y isn’t loyal to brands. Well, that’s simply not true. We’re loyal to the brands that are loyal to us – those that show genuine interest in their consumers and connect in a meaningful way. Gen Y needs more than sales and coupons. Here are five ways brands can earn our loyalty.
Snack Attack: How we feel about ‘brand ambushing’
Categories: Shop
“Brand ambushing” is seen as a way to cut through the clutter of advertising and shock consumers. The practice has been used by other brands like Domino’s and Wheat Thins. It works because it’s unusual, it creates a scene, and it really is surprising.
Libertarianism (isn’t) For Dummies
Categories: Think
Libertarians assume that both power and money corrupt, so in order to prevent corruption at the highest levels, we must limit both as much as possible. But, given the impressions of Libertarians in the media, it’s no wonder that many people are left confused as to what we actually stand for.
A Different Kind of Activism
Categories: Think
Generation Y doesn’t march on the streets. Instead they take to Facebook and Twitter to protest. Could it be, though, that this is just as effective?
It’s all about the channel, not the brand
Categories: Shop
Paul Parkin, a founding partner of SALT Branding in San Francisco, had an interview with MediaPost’s Sarah Mahoney about Gen Y and brands earlier this month. Ultimately, he says, members of Gen Y trust channels more than brands. “They may not be loyal to any brand of shoes or department store, but they are loyal [...]
A delicious duo of social media and food
Categories: Shop
Among the hundreds of brands that young adults gravitate toward, the most successful ones are those that earn the loyalty and trust of their fans. Using those brands becomes habitual, so all of a sudden wearing your favorite pair of J Brand jeans or always having your iPod for the commute to work feels just as important [...]
