How To Be a Starbucks Addict
Categories: TNGG Weekly Columns
I love Starbucks like people love their pets. When I’m not in the store, I’m drinking their coffee at home. Like other frequent coffee house patrons, I’ve developed an addiction to the bean, and can’t go without it.
Coffee companies shouldn’t give up on Gen Y
Categories: Business
Starbucks and 7-11 revamp their caffeinated offerings to better engage us. But Time magazine reports a different story.
Starbucks Rebrands, Changes Its Logo
Categories: Business
The coffee giant changes its iconic logo by removing the word “Starbucks” in an effort to move beyond coffee. Will Starbucks addicts the world over love it or hate it?
The Twelve Brands of Christmas
Categories: Business
Holiday marketing is some of the most pervasive we see all year. Every season, a few brands manage to stand out in the sea of red and green, holiday cheese, joy, peace and fa-la-las.
Sticking It To The Big Man: The 3/50 Project
Categories: Current Events
Not long ago, I was shopping and killing time while my younger brother was getting a haircut in my hometown of Northampton, MA. Another cold January afternoon in New England, I figured nothing but hot cup of coffee could fill the void winter creates. “Well, I’ll walk down the street and hit up Starbucks,” I [...]
Jet Set Millennial – Getting The Best of Every Brand
Categories: Business
By Andreana “Addy” Drencheva I live in two countries. I go to school in the USA and, although I spend only three months a year in Bulgaria, I still say that I live in Bulgaria. Both of them have their obvious perks and benefits. Both of them have their obvious negatives. One adjusts to the [...]
